Lokalise vs Unbabel:Which is more popular by branded search?
In August 2026, Lokalise had more branded searches than Unbabel among translation services worldwide. Lokalise was estimated to have 8.3K branded searches compared to Unbabel’s 4.4K, and held a 6.3% Share of Search versus Unbabel’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lokalise or Unbabel?
Compare the translation services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lokalise, Unbabel. The figures are in the table below the chart.
View monthly share of search table
| Month | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 31.7% | 21.2% | 8.2% | 6.6% | 6.3% |
| Nov 2025 | 27.6% | 33.8% | 18.5% | 8.7% | 5.8% | 5.5% |
| Dec 2025 | 31.7% | 31.7% | 17.4% | 8.1% | 6.8% | 4.2% |
| Jan 2026 | 30.3% | 30.3% | 20.3% | 7.7% | 6.3% | 5% |
| Feb 2026 | 33.3% | 33.3% | 14.9% | 8.5% | 5.7% | 4.4% |
| Mar 2026 | 31.6% | 31.6% | 14.2% | 9.8% | 6.6% | 6.3% |
| Apr 2026 | 31.3% | 31.3% | 17.1% | 9.6% | 6.5% | 4.2% |
| May 2026 | 32.9% | 32.9% | 14.7% | 8.3% | 6.9% | 4.4% |
| Jun 2026 | 35% | 28.6% | 12.8% | 7.2% | 6% | 10.5% |
| Jul 2026 | 36.5% | 29.8% | 16.4% | 6.2% | 6.3% | 4.9% |
| Aug 2026 | 37.6% | 30.7% | 16.8% | 6.3% | 5.2% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lokalise and Unbabel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Unbabel took it in June 2026, Lokalise took it in July 2026.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation services worldwide moved from 8.2% to 6.3%, and its estimated monthly branded searches moved from 12.8K to 8.3K.
- Across the 11 months ending August 2026, Unbabel’s estimated Share of Search among translation services worldwide moved from 6.3% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
How did search popularity change for translation services worldwide in August 2026?
2 changes
In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.
In August 2026, Lokalise rose from 5th to 4th among translation services worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Lokalise’s and Unbabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.