Loctite vs OSI:Which is more popular?
In September 2026, Loctite had more branded searches than OSI among adhesive and sealant brands worldwide. Loctite had about 246,000 branded searches, while OSI had 1,600. Loctite made up 26.9% of all adhesive and sealant brand searches we track, and OSI accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about adhesive and sealant brands, Loctite appeared in four of the five answers and OSI in two. Loctite was mentioned before OSI in four out of five answers.
Who do people search for more?
Loctite, about 154 searches for every 1 for OSI
Who does AI mention more?
Loctite, mentioned in 4 of 5 answers, OSI in 2
Who does AI recommend more?
Loctite, named ahead of OSI in 4 of 5 answers
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Top adhesive and sealant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Loctite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OSI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Loctite was listed before OSI in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Loctite1st
Gorilla Glue2nd
Sika3rd
OSI4th
DAP5th
Liquid Nails6th- Araldite–
Holdfast–- Parfix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gorilla Glue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sika4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loctite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquid Nails2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OSI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Araldite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Holdfast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about adhesive and sealant brands
5 answers
Asked ChatGPT
“Which adhesive and sealant brand should I buy?”
Asked ChatGPT
“What are the best adhesive and sealant brands?”
Asked ChatGPT
“What's the best adhesive and sealant brand for repairs and building?”
Searched Google, AI Overview
“adhesive brands”
Searched Google, AI Overview
“sealant brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Loctite or OSI more popular in search?
This chart shows how often people search Google for Loctite and OSI by name. Each line represents a brand's share of searches for all nine adhesive and sealant brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Loctite, OSI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sika | Loctite | Gorilla Glue | Araldite | Liquid Nails | Holdfast | DAP | OSI | Parfix |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 24.5% | 20% | 9% | 4.9% | 4% | 0.63% | 0.16% | 0.16% |
| Nov 2025 | 33.5% | 27.3% | 18.3% | 10.1% | 5.5% | 4.5% | 0.49% | 0.14% | 0.14% |
| Dec 2025 | 35.2% | 23.5% | 19.3% | 10.6% | 4.7% | 5.8% | 0.53% | 0.12% | 0.15% |
| Jan 2026 | 32.7% | 26.7% | 17.9% | 9.8% | 5.4% | 6.6% | 0.58% | 0.1% | 0.14% |
| Feb 2026 | 33.5% | 27.4% | 18.3% | 10.1% | 4.5% | 5.5% | 0.5% | 0.11% | 0.14% |
| Mar 2026 | 36.8% | 24.6% | 16.5% | 9% | 4.9% | 7.4% | 0.54% | 0.13% | 0.16% |
| Apr 2026 | 33.1% | 27.1% | 18.2% | 10% | 5.4% | 5.4% | 0.52% | 0.14% | 0.14% |
| May 2026 | 32.7% | 26.8% | 17.9% | 12% | 5.4% | 4.4% | 0.5% | 0.14% | 0.14% |
| Jun 2026 | 33.5% | 27.4% | 15% | 12.2% | 5.5% | 5.5% | 0.61% | 0.14% | 0.11% |
| Jul 2026 | 32.4% | 26.5% | 17.8% | 11.8% | 5.3% | 5.3% | 0.6% | 0.14% | 0.14% |
| Aug 2026 | 32.7% | 26.7% | 17.9% | 11.9% | 5.4% | 4.4% | 0.63% | 0.17% | 0.14% |
| Sep 2026 | 32.9% | 26.9% | 18.1% | 12% | 5.4% | 3.6% | 0.71% | 0.18% | 0.14% |
How has the Loctite and OSI comparison changed over the last 12 months?
3 findings
- Loctite was ahead of OSI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands worldwide moved from 24.5% to 26.9%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, OSI’s share of searches among adhesive and sealant brands worldwide moved from 0.16% to 0.18%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for adhesive and sealant brands worldwide in September 2026?
0 changes
Neither Loctite nor OSI moved beyond provider rounding among adhesive and sealant brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Loctite’s and OSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among adhesive and sealant brands
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