Localo vs Semrush Local:Which is searched more?
In September 2026, Localo had more branded searches than Semrush Local among local SEO platforms worldwide. Localo had about 1,260 branded searches, while Semrush Local had 590. Localo made up 1.7% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%. These are worldwide searches for English-language branded terms.
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Is Localo or Semrush Local more popular in search?
Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Localo, Semrush Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Local Falcon | Whitespark | Localo | Moz Local | Local Viking | Semrush Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.8% | 9.5% | 6.3% | 0.63% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 37.4% | 38.2% | 11.4% | 7.5% | 0.73% | 2.2% | 1.8% | 0.66% |
| Dec 2025 | 36.7% | 37.5% | 13.2% | 7.4% | 0.6% | 2.6% | 1.4% | 0.65% |
| Jan 2026 | 34.5% | 35.8% | 15.7% | 8.5% | 0.69% | 2.4% | 1.7% | 0.75% |
| Feb 2026 | 34.3% | 38% | 12.8% | 7% | 1.1% | 4.6% | 1.6% | 0.61% |
| Mar 2026 | 31.6% | 40.1% | 13.9% | 7.8% | 1% | 3.4% | 1.5% | 0.69% |
| Apr 2026 | 34.6% | 35.7% | 15.2% | 8.6% | 0.89% | 3.1% | 1.3% | 0.75% |
| May 2026 | 34.7% | 35.8% | 15.3% | 7.1% | 1.3% | 3.7% | 1.3% | 0.76% |
| Jun 2026 | 38.1% | 31.7% | 16.7% | 7.7% | 1.3% | 2.2% | 1.4% | 0.83% |
| Jul 2026 | 36.7% | 30.5% | 19.1% | 7.5% | 1.6% | 2.6% | 1.2% | 0.8% |
| Aug 2026 | 33% | 33.6% | 17.6% | 9.9% | 1.6% | 1.9% | 1.3% | 1.1% |
| Sep 2026 | 35.6% | 29.7% | 19.2% | 10.7% | 1.7% | 1.3% | 0.95% | 0.78% |
How has the Localo and Semrush Local comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Localo took it in November 2025, Semrush Local took it in December 2025, Localo took it in February 2026.
- Across the 12 months ending September 2026, Localo’s share of searches among local SEO platforms worldwide moved from 0.63% to 1.7%, and its estimated monthly branded searches moved from 550 to 1.3K.
- Across the 12 months ending September 2026, Semrush Local’s share of searches among local SEO platforms worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for local SEO platforms worldwide in September 2026?
2 changes
In September 2026, Localo rose from 6th to 5th among local SEO platforms worldwide.
Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Localo’s and Semrush Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Localo
9 branded search terms
- localo ai
- localo gmb
- localo ia
- localo local seo
- localo rank checker
- localo ranking
- localo seo
- localo site
- localo tool
Semrush Local
1 branded search term
- semrush local
Other head-to-heads among local SEO platforms
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