Brandwave

Living Proof vs Moroccanoil:Which is more popular?

In October 2026, Living Proof and Moroccanoil were level in searches among heat protectant brands worldwide, with an estimated 6.6K branded searches each, at 7.9% of the total each. When we asked ChatGPT and Google AI Overviews about heat protectant brands, Moroccanoil appeared in three of the five answers and Living Proof in none.

Among heat protectant brands worldwide in October 2026

Who do people search for more?

Living Proof and Moroccanoil are searched for about as often as each other.

Living Proof 6.6K searchesMoroccanoil 6.6K searches

Who does AI mention more?

Moroccanoil, mentioned in 3 of 5 answers, Living Proof in 0

Moroccanoil in 3 of 5Living Proof in 0 of 5

Who does AI recommend more?

Moroccanoil, the only one of the two named

Moroccanoil first in 2Living Proof never named

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Living Proof did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Living Proof or Moroccanoil more popular in search?

This chart shows how often people search Google for Living Proof and Moroccanoil by name. Each line represents a brand's share of searches for all ten heat protectant brands we track, month by month, from English-language searches worldwide.

Living Proof and Moroccanoil among heat protectant brands worldwide, by month

Share of searches by month for Living Proof, Moroccanoil. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

Moroccanoil sells other things too, so only its searches that name this product count here, like “moroccanoil heat protectant”.

How has branded search for Living Proof and Moroccanoil changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Living Proof took it in January 2026, Moroccanoil took it in May 2026.
  • Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending October 2026, Moroccanoil’s share of searches among heat protectant brands worldwide moved from 11.7% to 7.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for heat protectant brands worldwide in October 2026?

2 changes

  1. Moroccanoil’s share of searches among heat protectant brands worldwide has lost ground for 3 months in a row, from 9.7% to 7.9% in October 2026.

  2. In October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide.

How are Living Proof’s and Moroccanoil’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Living Proof’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Living Proof

1 branded search term

  • living proof heat protectant

Moroccanoil

1 branded search term

  • moroccanoil heat protectant

How the Brand Demand Index is measured

Other head-to-heads among heat protectant brands

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