Brandwave

Leukoplast vs Surviveware:Which is more popular?

In September 2026, Leukoplast had more branded searches than Surviveware among plaster and first aid brands worldwide. Leukoplast had about 60,500 branded searches, while Surviveware had 390. Leukoplast made up 5.2% of all plaster and first aid brand searches we track, and Surviveware accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about plaster and first aid brands, Surviveware appeared in three of the five answers and Leukoplast in none.

Among plaster and first aid brands worldwide in September 2026

Who do people search for more?

Leukoplast, about 155 searches for every 1 for Surviveware

Leukoplast 60.5K searchesSurviveware 390 searches

Who does AI mention more?

Surviveware, mentioned in 3 of 5 answers, Leukoplast in 0

Surviveware in 3 of 5Leukoplast in 0 of 5

Who does AI recommend more?

Surviveware, the only one of the two named

Surviveware first in 3Leukoplast never named

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Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Surviveware was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Leukoplast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adventure Medical Kits1st
  2. Band-Aid2nd
  3. Surviveware3rd
  4. Nexcare4th
  5. First Aid Only5th
  6. Betadine–
  7. Leukoplast–
  8. Elastoplast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Band-Aid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adventure Medical Kits3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surviveware3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid Only2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexcare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leukoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plaster and first aid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Leukoplast or Surviveware more popular in search?

This chart shows how often people search Google for Leukoplast and Surviveware by name. Each line represents a brand's share of searches for all eight plaster and first aid brands we track, month by month, from English-language searches worldwide.

Leukoplast and Surviveware among plaster and first aid brands worldwide, by month

Share of searches by month for Leukoplast, Surviveware. The figures are in the table below the chart.

View monthly share of searches table
MonthBetadineBand-AidLeukoplastElastoplastNexcareAdventure Medical KitsFirst Aid OnlySurviveware
Oct 202553.6%35.8%4.8%3.2%2.2%0.23%0.15%0.03%
Nov 202553.6%35.8%4.8%3.2%2.2%0.23%0.13%0.03%
Dec 202550.3%41.1%3.7%2.5%2%0.22%0.12%0.04%
Jan 202653.5%35.8%4.8%3.2%2.2%0.29%0.15%0.05%
Feb 202652.8%35.4%4.8%3.9%2.6%0.28%0.23%0.04%
Mar 202653.5%35.8%4.8%3.2%2.2%0.35%0.15%0.04%
Apr 202653.5%35.8%4.8%3.2%2.2%0.29%0.15%0.03%
May 202653.5%35.7%4.8%3.2%2.2%0.35%0.23%0.03%
Jun 202657.3%31.3%5.1%3.4%2.3%0.31%0.16%0.03%
Jul 202657.2%31.3%5.1%3.4%2.3%0.31%0.25%0.03%
Aug 202653.3%35.6%4.8%3.2%2.6%0.29%0.15%0.03%
Sep 202657.3%31.3%5.2%3.4%2.3%0.25%0.16%0.03%

How has the Leukoplast and Surviveware comparison changed over the last 12 months?

3 findings

How did search popularity change for plaster and first aid brands worldwide in September 2026?

0 changes

Neither Leukoplast nor Surviveware moved beyond provider rounding among plaster and first aid brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leukoplast’s and Surviveware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leukoplast

1 branded search term

  • leukoplast

Surviveware

1 branded search term

  • surviveware

How the Brand Demand Index is measured

Other head-to-heads among plaster and first aid brands

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