Brandwave

Leisure Travel Vans vs Thor:Which is more popular?

In September 2026, Leisure Travel Vans had more branded searches than Thor among motorhome brands worldwide. Leisure Travel Vans had about 8,100 branded searches, while Thor had 5,400. Leisure Travel Vans made up 4.5% of all motorhome brand searches we track, and Thor accounted for 3%. When we asked ChatGPT and Google AI Overviews about motorhome brands, Leisure Travel Vans and Thor each appeared in two of the four answers. Leisure Travel Vans was mentioned before Thor in two out of three answers that named either.

Among motorhome brands worldwide in September 2026

Who do people search for more?

Leisure Travel Vans, about 50% more searches than Thor

Leisure Travel Vans 8.1K searchesThor 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Leisure Travel Vans in 2 of 4Thor in 2 of 4

Who does AI recommend more?

Leisure Travel Vans, named ahead of Thor in 2 of 3 answers

Leisure Travel Vans first in 2Thor first in 1

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Top motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Leisure Travel Vans was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thor was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Leisure Travel Vans was listed before Thor in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winnebago1st
  2. Tiffin2nd
  3. Newmar3rd
  4. Leisure Travel Vans4th
  5. Jayco5th
  6. Thor6th
  7. Forest River7th
  8. Airstream–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tiffin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Winnebago4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Leisure Travel Vans2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thor2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Forest River1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jayco1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airstream0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorhome brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Leisure Travel Vans or Thor more popular in search?

This chart shows how often people search Google for Leisure Travel Vans and Thor by name. Each line represents a brand's share of searches for all eight motorhome brands we track, month by month, from English-language searches worldwide.

Leisure Travel Vans and Thor among motorhome brands worldwide, by month

Share of searches by month for Leisure Travel Vans, Thor. The figures are in the table below the chart.

View monthly share of searches table
MonthForest RiverJaycoTiffinAirstreamNewmarLeisure Travel VansThorWinnebago
Oct 202538.2%34.9%7%4.7%5.7%3.8%3.1%2.5%
Nov 202536.4%36.6%7.3%4.9%6%3.3%3.3%2.2%
Dec 202540.1%33%6.6%5.4%6.6%2.9%2.9%2.4%
Jan 202634.5%38.5%7.7%4.2%5.2%4.2%3.4%2.3%
Feb 202637.7%31%9.3%4.1%6.2%4.1%3.4%4.1%
Mar 202639.7%32.7%8%4.4%5.3%4.4%3.6%1.9%
Apr 202640%32.9%8%4.4%5.4%4.4%2.9%2%
May 202638.7%31.8%7.8%5.2%6.4%4.3%3.5%2.3%
Jun 202638.9%32%7.8%5.2%6.4%4.3%3.5%1.9%
Jul 202637.4%34.2%6.8%4.6%6.8%4.6%3%2.5%
Aug 202637.5%30.8%7.5%6.2%6.2%5%3.4%3.4%
Sep 202636.7%33.5%8.2%6.7%5.5%4.5%3%2%

How has the Leisure Travel Vans and Thor comparison changed over the last 12 months?

3 findings
  • Leisure Travel Vans was ahead of Thor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Leisure Travel Vans’ share of searches among motorhome brands worldwide moved from 3.8% to 4.5%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Thor’s share of searches among motorhome brands worldwide moved from 3.1% to 3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for motorhome brands worldwide in September 2026?

2 changes
  1. In September 2026, Leisure Travel Vans lost share of searches among motorhome brands worldwide, from 5% to 4.5%.

  2. Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leisure Travel Vans’ and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leisure Travel Vans

1 branded search term

  • leisure travel vans

Thor

1 branded search term

  • thor rv

How the Brand Demand Index is measured

Other head-to-heads among motorhome brands

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