KitchenAid vs Sharp:Which is searched more?
In September 2026, KitchenAid had more branded searches than Sharp among knife set brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Sharp’s 493K, and held a 36.7% Share of Search versus Sharp’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Sharp?
Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Sharp. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Ninja | Sharp | Cuisinart | Made In | Joseph Joseph | GLOBAL | Chef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 27% | 12.1% | 6.3% | 5.1% | 3.3% | 1% | 0.01% |
| Nov 2025 | 47% | 27.3% | 7.9% | 6.9% | 7.1% | 2.6% | 1.2% | 0.01% |
| Dec 2025 | 48.7% | 26.1% | 8% | 7.3% | 5.9% | 2.7% | 1.2% | <0.01% |
| Jan 2026 | 38.9% | 29.5% | 12.9% | 8.3% | 5.9% | 3.5% | 1.1% | 0.01% |
| Feb 2026 | 40.9% | 30.4% | 11.5% | 6.5% | 5.9% | 3.8% | 0.95% | 0.02% |
| Mar 2026 | 40.3% | 29% | 13.2% | 7.7% | 5.2% | 3.6% | 0.91% | 0.02% |
| Apr 2026 | 41.8% | 31.2% | 11.6% | 6.1% | 4.5% | 3.8% | 0.96% | 0.01% |
| May 2026 | 38.7% | 28.8% | 14.6% | 7.4% | 6.2% | 3.3% | 1% | 0.01% |
| Jun 2026 | 35.3% | 33.3% | 14.8% | 6.4% | 5.9% | 3.3% | 1% | <0.01% |
| Jul 2026 | 38% | 28.9% | 15.1% | 7.6% | 6% | 3.4% | 1% | <0.01% |
| Aug 2026 | 35.1% | 32.9% | 14.2% | 7.3% | 5.6% | 3.9% | 0.98% | <0.01% |
| Sep 2026 | 36.7% | 32.9% | 14.2% | 6.1% | 6% | 3.2% | 0.98% | <0.01% |
How has the KitchenAid and Sharp comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Sharp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide moved from 45% to 36.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Sharp’s estimated Share of Search among knife set brands worldwide moved from 12.1% to 14.2%, and its estimated monthly branded searches held steady at 493K.
How did search popularity change for knife set brands worldwide in September 2026?
1 change
In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 35.1% to 36.7%.
Other head-to-heads among knife set brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Sharp
3 branded search terms
- sharp
- sharp electronics
- sharp microwave
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