Brandwave

Kickstarter vs Wefunder:Which is more popular?

In September 2026, Kickstarter had more branded searches than Wefunder among crowdfunding platforms worldwide. Kickstarter had about 550,000 branded searches, while Wefunder had 18,100. Kickstarter made up 9.8% of all crowdfunding platform searches we track, and Wefunder accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, both Kickstarter and Wefunder appeared in all five answers. Kickstarter was mentioned before Wefunder in four out of five answers.

Among crowdfunding platforms worldwide in September 2026

Who do people search for more?

Kickstarter, about 30 searches for every 1 for Wefunder

Kickstarter 550K searchesWefunder 18.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Kickstarter in 5 of 5Wefunder in 5 of 5

Who does AI recommend more?

Kickstarter, named ahead of Wefunder in 4 of 5 answers

Kickstarter first in 4Wefunder first in 1

Follow Kickstarter vs Wefunder and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crowdfunding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Kickstarter and Wefunder showed up in all five answers. Kickstarter was listed before Wefunder in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kickstarter1st
  2. Wefunder2nd
  3. Indiegogo3rd
  4. GoFundMe4th
  5. Kiva5th
  6. Patreon6th
  7. Republic7th
  8. Seedrs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kickstarter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Indiegogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wefunder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoFundMe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Republic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crowdfunding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kickstarter or Wefunder more popular in search?

This chart shows how often people search Google for Kickstarter and Wefunder by name. Each line represents a brand's share of searches for all eight crowdfunding platforms we track, month by month, from English-language searches worldwide.

Kickstarter and Wefunder among crowdfunding platforms worldwide, by month

Share of searches by month for Kickstarter, Wefunder. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonGoFundMeKickstarterKivaIndiegogoWefunderSeedrsRepublic
Oct 202558.3%26.1%11.7%1.6%1.6%0.47%0.21%0.05%
Nov 202558.5%26.2%11.8%1.6%1.3%0.39%0.17%0.04%
Dec 202556.5%30.9%9.3%1.6%1.2%0.37%0.14%0.04%
Jan 202657.8%31.7%7.8%1.3%0.86%0.31%0.17%0.03%
Feb 202656.6%30.9%9.3%1.6%1%0.38%0.14%0.04%
Mar 202660.2%26.9%9.9%1.4%1.1%0.33%0.15%0.04%
Apr 202656.4%30.8%9.3%1.9%1%0.37%0.14%0.04%
May 202660.2%26.9%9.9%1.7%0.89%0.33%0.1%0.04%
Jun 202661.6%27.6%8.3%1.4%0.75%0.27%0.1%0.03%
Jul 202656.5%30.9%9.3%2%0.84%0.37%0.09%0.03%
Aug 202661.4%27.5%8.3%1.8%0.74%0.27%0.08%0.02%
Sep 202659.8%26.8%9.8%2.1%1.1%0.32%0.1%0.03%

How has the Kickstarter and Wefunder comparison changed over the last 12 months?

3 findings
  • Kickstarter was ahead of Wefunder in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kickstarter’s share of searches among crowdfunding platforms worldwide moved from 11.7% to 9.8%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Wefunder’s share of searches among crowdfunding platforms worldwide moved from 0.47% to 0.32%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for crowdfunding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Kickstarter gained share of searches among crowdfunding platforms worldwide, from 8.3% to 9.8%.

  2. Estimated monthly branded searches for Wefunder worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kickstarter’s and Wefunder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kickstarter

1 branded search term

  • kickstarter

Wefunder

1 branded search term

  • wefunder

How the Brand Demand Index is measured

Other head-to-heads among crowdfunding platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free