How popular isKickstarter in search?
In August 2026, there were an estimated 550K branded searches for Kickstarter worldwide which is down 18.3% over the last 11 months. Kickstarter holds 22.6% estimated Share of Search among crowdfunding platforms worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which crowdfunding platforms compete with Kickstarter?
Share of Search by month for GoFundMe, Kickstarter, Indiegogo. The figures are in the table below the chart.
View monthly share of search table
| Month | GoFundMe | Kickstarter | Indiegogo | Seedrs |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 29.6% | 4% | 0.53% |
| Nov 2025 | 66.5% | 29.8% | 3.3% | 0.44% |
| Dec 2025 | 74.3% | 22.3% | 3% | 0.33% |
| Jan 2026 | 78.3% | 19.2% | 2.1% | 0.42% |
| Feb 2026 | 74.7% | 22.5% | 2.5% | 0.33% |
| Mar 2026 | 70.7% | 26% | 2.9% | 0.38% |
| Apr 2026 | 74.7% | 22.5% | 2.5% | 0.33% |
| May 2026 | 71.2% | 26.2% | 2.4% | 0.26% |
| Jun 2026 | 71.2% | 26.1% | 2.4% | 0.31% |
| Jul 2026 | 75.2% | 22.6% | 2% | 0.22% |
| Aug 2026 | 75.2% | 22.6% | 2% | 0.22% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.2% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 22.6% | 550K | 0% | 0 points | |
| 3, held 3rd | 2% | 49.5K | 0% | 0 points | |
| 4, held 4th | 0.22% | 5.4K | 0% | 0 points |
1.
GoFundMe
75.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
22.6%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Seedrs0.22%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kickstarter and its closest rivals
How has branded search demand for Kickstarter changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kickstarter worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide decreased from 29.6% to 22.6%.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide peaked at 29.8% in November 2025 and was lowest at 19.2% in January 2026.
How did search popularity change for crowdfunding platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.
Estimated monthly branded searches for Seedrs worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.
Estimated monthly branded searches for Indiegogo worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
Estimated monthly branded searches for Kickstarter worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How is Kickstarter measured?
Brandwave collects information about searches that people make online using Kickstarter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kickstarter
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Is Kickstarter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.