GoFundMe vs Kickstarter:Which is more popular by branded search?
In August 2026, GoFundMe had more branded searches than Kickstarter among crowdfunding platforms worldwide. GoFundMe was estimated to have 1.8M branded searches compared to Kickstarter’s 550K, and held a 75.2% Share of Search versus Kickstarter’s 22.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoFundMe or Kickstarter?
Compare the platforms people raise money on for projects and startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoFundMe, Kickstarter. The figures are in the table below the chart.
View monthly share of search table
| Month | GoFundMe | Kickstarter | Indiegogo | Seedrs |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 29.6% | 4% | 0.53% |
| Nov 2025 | 66.5% | 29.8% | 3.3% | 0.44% |
| Dec 2025 | 74.3% | 22.3% | 3% | 0.33% |
| Jan 2026 | 78.3% | 19.2% | 2.1% | 0.42% |
| Feb 2026 | 74.7% | 22.5% | 2.5% | 0.33% |
| Mar 2026 | 70.7% | 26% | 2.9% | 0.38% |
| Apr 2026 | 74.7% | 22.5% | 2.5% | 0.33% |
| May 2026 | 71.2% | 26.2% | 2.4% | 0.26% |
| Jun 2026 | 71.2% | 26.1% | 2.4% | 0.31% |
| Jul 2026 | 75.2% | 22.6% | 2% | 0.22% |
| Aug 2026 | 75.2% | 22.6% | 2% | 0.22% |
| Sep 2026 | — | — | — | — |
How has the GoFundMe and Kickstarter comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Kickstarter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms worldwide moved from 65.9% to 75.2%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide moved from 29.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for crowdfunding platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.
Estimated monthly branded searches for Kickstarter worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoFundMe’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoFundMe
1 branded search term
- gofundme
Kickstarter
1 branded search term
- kickstarter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.