GoFundMe vs Kiva:Which is more popular?
In September 2026, GoFundMe had more branded searches than Kiva among crowdfunding platforms worldwide. GoFundMe had about 1.5 million branded searches, while Kiva had 117,000. GoFundMe made up 26.8% of all crowdfunding platform searches we track, and Kiva accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, GoFundMe and Kiva each appeared in four of the five answers. GoFundMe was mentioned before Kiva in three out of five answers.
Who do people search for more?
GoFundMe, about 13 searches for every 1 for Kiva
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
GoFundMe, named ahead of Kiva in 3 of 5 answers
Follow GoFundMe vs Kiva and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GoFundMe and Kiva were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GoFundMe was listed before Kiva in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kickstarter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Indiegogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wefunder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- GoFundMe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patreon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Republic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seedrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use?”
Asked ChatGPT
“What are the best crowdfunding platforms?”
Asked ChatGPT
“What's the best crowdfunding platform for a startup?”
Searched Google, AI Overview
“crowdfunding platforms”
Searched Google, AI Overview
“crowdfunding for startups”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is GoFundMe or Kiva more popular in search?
This chart shows how often people search Google for GoFundMe and Kiva by name. Each line represents a brand's share of searches for all eight crowdfunding platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GoFundMe, Kiva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | GoFundMe | Kickstarter | Kiva | Indiegogo | Wefunder | Seedrs | Republic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 26.1% | 11.7% | 1.6% | 1.6% | 0.47% | 0.21% | 0.05% |
| Nov 2025 | 58.5% | 26.2% | 11.8% | 1.6% | 1.3% | 0.39% | 0.17% | 0.04% |
| Dec 2025 | 56.5% | 30.9% | 9.3% | 1.6% | 1.2% | 0.37% | 0.14% | 0.04% |
| Jan 2026 | 57.8% | 31.7% | 7.8% | 1.3% | 0.86% | 0.31% | 0.17% | 0.03% |
| Feb 2026 | 56.6% | 30.9% | 9.3% | 1.6% | 1% | 0.38% | 0.14% | 0.04% |
| Mar 2026 | 60.2% | 26.9% | 9.9% | 1.4% | 1.1% | 0.33% | 0.15% | 0.04% |
| Apr 2026 | 56.4% | 30.8% | 9.3% | 1.9% | 1% | 0.37% | 0.14% | 0.04% |
| May 2026 | 60.2% | 26.9% | 9.9% | 1.7% | 0.89% | 0.33% | 0.1% | 0.04% |
| Jun 2026 | 61.6% | 27.6% | 8.3% | 1.4% | 0.75% | 0.27% | 0.1% | 0.03% |
| Jul 2026 | 56.5% | 30.9% | 9.3% | 2% | 0.84% | 0.37% | 0.09% | 0.03% |
| Aug 2026 | 61.4% | 27.5% | 8.3% | 1.8% | 0.74% | 0.27% | 0.08% | 0.02% |
| Sep 2026 | 59.8% | 26.8% | 9.8% | 2.1% | 1.1% | 0.32% | 0.1% | 0.03% |
How has the GoFundMe and Kiva comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Kiva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among crowdfunding platforms worldwide moved from 26.1% to 26.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Kiva’s share of searches among crowdfunding platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 94.1K to 117K.
How did search popularity change for crowdfunding platforms worldwide in September 2026?
2 changes
In September 2026, GoFundMe lost share of searches among crowdfunding platforms worldwide, from 27.5% to 26.8%.
Estimated monthly branded searches for Kiva worldwide rose 23.9% over 12 measured months, from 94.1K to 117K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and Kiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crowdfunding platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.