Brandwave

Crowdfunding platforms:Which brands are most popular in search?

In August 2026, GoFundMe was the most searched among crowdfunding platforms worldwide, with an estimated 1.8M branded searches and 75.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. GoFundMe75.2%
  2. Kickstarter22.6%
  3. Indiegogo2%
  4. Seedrs0.22%

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Share of SearchLeaderboard

Compare the platforms people raise money on for projects and startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among crowdfunding platforms worldwide, by month

Share of Search by month for GoFundMe, Kickstarter, Indiegogo. The figures are in the table below the chart.

View monthly share of search table
MonthGoFundMeKickstarterIndiegogoSeedrs
Oct 202565.9%29.6%4%0.53%
Nov 202566.5%29.8%3.3%0.44%
Dec 202574.3%22.3%3%0.33%
Jan 202678.3%19.2%2.1%0.42%
Feb 202674.7%22.5%2.5%0.33%
Mar 202670.7%26%2.9%0.38%
Apr 202674.7%22.5%2.5%0.33%
May 202671.2%26.2%2.4%0.26%
Jun 202671.2%26.1%2.4%0.31%
Jul 202675.2%22.6%2%0.22%
Aug 202675.2%22.6%2%0.22%
Sep 2026————

This month’s ranking, August 2026

  1. 1.GoFundMe

    75.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kickstarter

    22.6%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Indiegogo

    2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Seedrs

    0.22%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among crowdfunding platforms worldwide?

In August 2026, GoFundMe was the most searched among crowdfunding platforms worldwide, with an estimated 1.8M branded searches and 75.2% estimated Share of Search within this set. Kickstarter is in 2nd place, 52.6 percentage points behind at 22.6% Share of Search.

Global crowdfunding platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GoFundMe65.9% → 75.2%78.3%Jan 202665.9%Oct 20251st
Kickstarter29.6% → 22.6%29.8%Nov 202519.2%Jan 20262nd
Indiegogo4% → 2%4%Oct 20252%Jul 20263rd
Seedrs0.53% → 0.22%0.53%Oct 20250.22%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms worldwide increased from 65.9% to 75.2%.
  • Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide decreased from 29.6% to 22.6%.
  • Across the 11 months ending August 2026, Indiegogo’s estimated Share of Search among crowdfunding platforms worldwide decreased from 4% to 2%.
  • Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms worldwide peaked at 78.3% in January 2026 and was lowest at 65.9% in October 2025.
  • Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide peaked at 29.8% in November 2025 and was lowest at 19.2% in January 2026.
  • Across the 11 months ending August 2026, Indiegogo’s estimated Share of Search among crowdfunding platforms worldwide peaked at 4% in October 2025 and was lowest at 2% in July 2026.
  • Across the 11 months ending August 2026, Seedrs held steady: its estimated Share of Search among crowdfunding platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for crowdfunding platforms worldwide in August 2026?

  1. Estimated monthly branded searches for GoFundMe worldwide rose 22% over 11 measured months, from 1.5M to 1.8M in August 2026.

  2. Estimated monthly branded searches for Seedrs worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Indiegogo worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Kickstarter worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

How the Brand Demand Index is measured

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