Brandwave

Kiva vs Patreon:Which is more popular?

In September 2026, Patreon had more branded searches than Kiva among crowdfunding platforms worldwide. Patreon had about 3.4 million branded searches, while Kiva had 117,000. Patreon made up 59.8% of all crowdfunding platform searches we track, and Kiva accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Kiva appeared in four of the five answers and Patreon in three. Patreon was mentioned before Kiva in three out of five answers.

Among crowdfunding platforms worldwide in September 2026

Who do people search for more?

Patreon, about 29 searches for every 1 for Kiva

Patreon 3.4M searchesKiva 117K searches

Who does AI mention more?

Kiva, mentioned in 4 of 5 answers, Patreon in 3

Kiva in 4 of 5Patreon in 3 of 5

Who does AI recommend more?

Patreon, named ahead of Kiva in 3 of 5 answers

Patreon first in 3Kiva first in 2

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Top crowdfunding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Patreon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Patreon was listed before Kiva in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kickstarter1st
  2. Wefunder2nd
  3. Indiegogo3rd
  4. GoFundMe4th
  5. Kiva5th
  6. Patreon6th
  7. Republic7th
  8. Seedrs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kickstarter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Indiegogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wefunder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoFundMe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Republic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crowdfunding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kiva or Patreon more popular in search?

This chart shows how often people search Google for Kiva and Patreon by name. Each line represents a brand's share of searches for all eight crowdfunding platforms we track, month by month, from English-language searches worldwide.

Kiva and Patreon among crowdfunding platforms worldwide, by month

Share of searches by month for Patreon, Kiva. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonGoFundMeKickstarterKivaIndiegogoWefunderSeedrsRepublic
Oct 202558.3%26.1%11.7%1.6%1.6%0.47%0.21%0.05%
Nov 202558.5%26.2%11.8%1.6%1.3%0.39%0.17%0.04%
Dec 202556.5%30.9%9.3%1.6%1.2%0.37%0.14%0.04%
Jan 202657.8%31.7%7.8%1.3%0.86%0.31%0.17%0.03%
Feb 202656.6%30.9%9.3%1.6%1%0.38%0.14%0.04%
Mar 202660.2%26.9%9.9%1.4%1.1%0.33%0.15%0.04%
Apr 202656.4%30.8%9.3%1.9%1%0.37%0.14%0.04%
May 202660.2%26.9%9.9%1.7%0.89%0.33%0.1%0.04%
Jun 202661.6%27.6%8.3%1.4%0.75%0.27%0.1%0.03%
Jul 202656.5%30.9%9.3%2%0.84%0.37%0.09%0.03%
Aug 202661.4%27.5%8.3%1.8%0.74%0.27%0.08%0.02%
Sep 202659.8%26.8%9.8%2.1%1.1%0.32%0.1%0.03%

How has the Kiva and Patreon comparison changed over the last 12 months?

3 findings
  • Patreon was ahead of Kiva in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kiva’s share of searches among crowdfunding platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 94.1K to 117K.
  • Across the 12 months ending September 2026, Patreon’s share of searches among crowdfunding platforms worldwide moved from 58.3% to 59.8%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for crowdfunding platforms worldwide in September 2026?

2 changes
  1. In September 2026, Patreon lost share of searches among crowdfunding platforms worldwide, from 61.4% to 59.8%.

  2. Estimated monthly branded searches for Kiva worldwide rose 23.9% over 12 measured months, from 94.1K to 117K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kiva’s and Patreon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiva

2 branded search terms

  • kiva
  • kiva loans

Patreon

1 branded search term

  • patreon

How the Brand Demand Index is measured

Other head-to-heads among crowdfunding platforms

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