GoFundMe vs Kiva:Which is searched more?
In September 2026, GoFundMe had more branded searches than Kiva among crowdfunding platforms worldwide. GoFundMe had about 1.5 million branded searches, while Kiva had 117,000. GoFundMe made up 26.8% of all crowdfunding platform searches we track, and Kiva accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is GoFundMe or Kiva more popular in search?
Compare the platforms people raise money on for projects and startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GoFundMe, Kiva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | GoFundMe | Kickstarter | Kiva | Indiegogo | Wefunder | Seedrs | Republic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 26.1% | 11.7% | 1.6% | 1.6% | 0.47% | 0.21% | 0.05% |
| Nov 2025 | 58.5% | 26.2% | 11.8% | 1.6% | 1.3% | 0.39% | 0.17% | 0.04% |
| Dec 2025 | 56.5% | 30.9% | 9.3% | 1.6% | 1.2% | 0.37% | 0.14% | 0.04% |
| Jan 2026 | 57.8% | 31.7% | 7.8% | 1.3% | 0.86% | 0.31% | 0.17% | 0.03% |
| Feb 2026 | 56.6% | 30.9% | 9.3% | 1.6% | 1% | 0.38% | 0.14% | 0.04% |
| Mar 2026 | 60.2% | 26.9% | 9.9% | 1.4% | 1.1% | 0.33% | 0.15% | 0.04% |
| Apr 2026 | 56.4% | 30.8% | 9.3% | 1.9% | 1% | 0.37% | 0.14% | 0.04% |
| May 2026 | 60.2% | 26.9% | 9.9% | 1.7% | 0.89% | 0.33% | 0.1% | 0.04% |
| Jun 2026 | 61.6% | 27.6% | 8.3% | 1.4% | 0.75% | 0.27% | 0.1% | 0.03% |
| Jul 2026 | 56.5% | 30.9% | 9.3% | 2% | 0.84% | 0.37% | 0.09% | 0.03% |
| Aug 2026 | 61.4% | 27.5% | 8.3% | 1.8% | 0.74% | 0.27% | 0.08% | 0.02% |
| Sep 2026 | 59.8% | 26.8% | 9.8% | 2.1% | 1.1% | 0.32% | 0.1% | 0.03% |
How has the GoFundMe and Kiva comparison changed over the last 12 months?
3 findings
- GoFundMe was ahead of Kiva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among crowdfunding platforms worldwide moved from 26.1% to 26.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Kiva’s share of searches among crowdfunding platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 94.1K to 117K.
How did search popularity change for crowdfunding platforms worldwide in September 2026?
2 changes
In September 2026, GoFundMe lost share of searches among crowdfunding platforms worldwide, from 27.5% to 26.8%.
Estimated monthly branded searches for Kiva worldwide rose 23.9% over 12 measured months, from 94.1K to 117K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GoFundMe’s and Kiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crowdfunding platforms
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