Indiegogo vs Kickstarter:Which is searched more?
In August 2026, Kickstarter had more branded searches than Indiegogo among crowdfunding platforms worldwide. Kickstarter was estimated to have 550K branded searches compared to Indiegogo’s 49.5K, and held a 22.6% Share of Search versus Indiegogo’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Indiegogo or Kickstarter?
Compare the platforms people raise money on for projects and startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kickstarter, Indiegogo. The figures are in the table below the chart.
View monthly share of search table
| Month | Kickstarter | Indiegogo |
|---|---|---|
| Oct 2025 | 29.6% | 4% |
| Nov 2025 | 29.8% | 3.3% |
| Dec 2025 | 22.3% | 3% |
| Jan 2026 | 19.2% | 2.1% |
| Feb 2026 | 22.5% | 2.5% |
| Mar 2026 | 26% | 2.9% |
| Apr 2026 | 22.5% | 2.5% |
| May 2026 | 26.2% | 2.4% |
| Jun 2026 | 26.1% | 2.4% |
| Jul 2026 | 22.6% | 2% |
| Aug 2026 | 22.6% | 2% |
| Sep 2026 | — | — |
How has the Indiegogo and Kickstarter comparison changed over the last 12 months?
3 findings
- Kickstarter was ahead of Indiegogo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indiegogo’s estimated Share of Search among crowdfunding platforms worldwide moved from 4% to 2%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms worldwide moved from 29.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for crowdfunding platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Indiegogo worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.
Estimated monthly branded searches for Kickstarter worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Indiegogo’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indiegogo
1 branded search term
- indiegogo
Kickstarter
1 branded search term
- kickstarter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.