KEY Apparel vs Round House:Which is more popular?
In September 2026, Round House had more branded searches than KEY Apparel among work overalls brands worldwide. Round House had about 18,100 branded searches, while KEY Apparel had 3,600. Round House made up 25.9% of all work overalls brand searches we track, and KEY Apparel accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about work overalls brands, Round House appeared in four of the five answers and KEY Apparel in two. Round House was mentioned before KEY Apparel in four out of five answers.
Who do people search for more?
Round House, about 5 searches for every 1 for KEY Apparel
Who does AI mention more?
Round House, mentioned in 4 of 5 answers, KEY Apparel in 2
Who does AI recommend more?
Round House, named ahead of KEY Apparel in 4 of 5 answers
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Top work overalls brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Round House was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KEY Apparel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Round House was listed before KEY Apparel in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carhartt1st
Dickies2nd- Round House3rd
- KEY Apparel4th
Hard Yakka–
Bisley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Round House4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KEY Apparel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work overalls brands
5 answers
Asked ChatGPT
“Which work overalls brand should I buy?”
Asked ChatGPT
“What are the best work overalls brands?”
Asked ChatGPT
“What's the best work overalls brand for tough workwear?”
Searched Google, AI Overview
“work overalls for men”
Searched Google, AI Overview
“best work overalls”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KEY Apparel or Round House more popular in search?
This chart shows how often people search Google for KEY Apparel and Round House by name. Each line represents a brand's share of searches for all six work overalls brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Round House, KEY Apparel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt | Round House | Dickies | Hard Yakka | KEY Apparel | Bisley |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 23.1% | 34.4% | 18.8% | 4.6% | 0.41% |
| Nov 2025 | 23.3% | 28.4% | 23.3% | 19% | 5.7% | 0.41% |
| Dec 2025 | 30% | 24.5% | 24.5% | 13.4% | 7.3% | 0.29% |
| Jan 2026 | 27.1% | 27.1% | 22.1% | 18% | 5.4% | 0.39% |
| Feb 2026 | 24.5% | 30% | 20% | 20% | 4.9% | 0.53% |
| Mar 2026 | 23.4% | 28.8% | 19.2% | 23.4% | 4.7% | 0.51% |
| Apr 2026 | 21.4% | 26.2% | 21.4% | 26.2% | 4.2% | 0.56% |
| May 2026 | 23.6% | 29% | 19.3% | 23.6% | 3.8% | 0.63% |
| Jun 2026 | 25.9% | 25.9% | 17.3% | 25.9% | 4.2% | 0.69% |
| Jul 2026 | 27.2% | 27.2% | 18.2% | 22.3% | 4.4% | 0.72% |
| Aug 2026 | 29% | 23.7% | 19.3% | 23.7% | 3.8% | 0.51% |
| Sep 2026 | 25.9% | 25.9% | 21.2% | 21.2% | 5.2% | 0.56% |
How has the KEY Apparel and Round House comparison changed over the last 12 months?
3 findings
- Round House was ahead of KEY Apparel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEY Apparel’s share of searches among work overalls brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Round House’s share of searches among work overalls brands worldwide moved from 23.1% to 25.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for work overalls brands worldwide in September 2026?
2 changes
In September 2026, Round House overtook Hard Yakka to rank 2nd among work overalls brands worldwide, with 25.9% of the searches.
In September 2026, KEY Apparel gained share of searches among work overalls brands worldwide, from 3.8% to 5.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KEY Apparel’s and Round House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEY Apparel
1 branded search term
- key apparel
Round House
1 branded search term
- round house
Other head-to-heads among work overalls brands
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