Brandwave

How popular isRound House?

In September 2026, people searched for Round House by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 25.9% of all global work overalls brand searches, placing Round House second out of six brands. When we asked both ChatGPT and Google AI Overviews about work overalls brands, Round House appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Round House is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. CarharttShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Round HouseShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DickiesShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Hard YakkaShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KEY ApparelShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top work overalls brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Round House was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Round House is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Round House3rd
  4. KEY Apparel4th
  5. Hard Yakka–
  6. Bisley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Round House4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEY Apparel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work overalls brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which work overalls brands compete with Round House?

Round House against work overalls brands worldwide, by month

Share of searches by month for Carhartt, Round House, Dickies, Hard Yakka, KEY Apparel. The figures are in the table below the chart.

View monthly share of searches table
MonthCarharttRound HouseDickiesHard YakkaKEY ApparelBisley
Oct 202518.8%23.1%34.4%18.8%4.6%0.41%
Nov 202523.3%28.4%23.3%19%5.7%0.41%
Dec 202530%24.5%24.5%13.4%7.3%0.29%
Jan 202627.1%27.1%22.1%18%5.4%0.39%
Feb 202624.5%30%20%20%4.9%0.53%
Mar 202623.4%28.8%19.2%23.4%4.7%0.51%
Apr 202621.4%26.2%21.4%26.2%4.2%0.56%
May 202623.6%29%19.3%23.6%3.8%0.63%
Jun 202625.9%25.9%17.3%25.9%4.2%0.69%
Jul 202627.2%27.2%18.2%22.3%4.4%0.72%
Aug 202629%23.7%19.3%23.7%3.8%0.51%
Sep 202625.9%25.9%21.2%21.2%5.2%0.56%

  1. 1.Carhartt

    25.9%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -3.1 points.

  2. 2.Round House

    25.9%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Dickies

    21.2%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Hard Yakka

    21.2%

    Moved from 2nd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  5. 5.KEY Apparel

    5.2%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.4 points.

  6. 6.Bisley

    0.56%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Round House and its closest rivals

Every comparison with Round House

5 comparisons

How has branded search demand for Round House changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Round House worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Round House’s share of searches among work overalls brands worldwide increased from 23.1% to 25.9%.
  • Across the 12 months ending September 2026, Round House’s share of searches among work overalls brands worldwide peaked at 30% in February 2026 and was lowest at 23.1% in October 2025.

How did search popularity change for work overalls brands worldwide in September 2026?

5 changes

  1. In September 2026, Round House overtook Hard Yakka to rank 2nd among work overalls brands worldwide, with 25.9% of the searches.

  2. In September 2026, Dickies overtook Hard Yakka to rank 3rd among work overalls brands worldwide, with 21.2% of the searches.

  3. In September 2026, KEY Apparel gained share of searches among work overalls brands worldwide, from 3.8% to 5.2%.

  4. In September 2026, Carhartt lost share of searches among work overalls brands worldwide, from 29% to 25.9%.

  5. In September 2026, Hard Yakka lost share of searches among work overalls brands worldwide, from 23.7% to 21.2%.

How are Round House’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Round House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • round house

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How the Brand Demand Index is measured

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