Jacobsen vs Redmond Real Salt:Which is more popular?
In September 2026, Redmond Real Salt had more branded searches than Jacobsen among salt brands worldwide. Redmond Real Salt had about 27,100 branded searches, while Jacobsen had 8,100. Redmond Real Salt made up 9.7% of all salt brand searches we track, and Jacobsen accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about salt brands, Redmond Real Salt appeared in three of the five answers and Jacobsen in two. Redmond Real Salt was mentioned before Jacobsen in every answer.
Who do people search for more?
Redmond Real Salt, about 3 searches for every 1 for Jacobsen
Who does AI mention more?
Redmond Real Salt, mentioned in 3 of 5 answers, Jacobsen in 2
Who does AI recommend more?
Redmond Real Salt, named ahead of Jacobsen in every answer
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Top salt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redmond Real Salt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jacobsen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Redmond Real Salt was listed before Jacobsen in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Morton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maldon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Celtic Sea Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redmond Real Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jacobsen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Saxa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Halen Mon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cornish Sea Salt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salt brands
5 answers
Asked ChatGPT
“Which salt brand should I buy?”
Asked ChatGPT
“What are the best salt brands?”
Asked ChatGPT
“What's the best salt brand for everyday cooking?”
Searched Google, AI Overview
“salt brands”
Searched Google, AI Overview
“sea salt brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jacobsen or Redmond Real Salt more popular in search?
This chart shows how often people search Google for Jacobsen and Redmond Real Salt by name. Each line represents a brand's share of searches for all eight salt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Redmond Real Salt, Jacobsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maldon | Celtic Sea Salt | Morton | Redmond Real Salt | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.5% | 21.7% | 11.9% | 2.4% | 1.9% | 1.6% | 1.6% |
| Nov 2025 | 37.4% | 25.2% | 16.8% | 11.3% | 4.1% | 1.8% | 1.8% | 1.5% |
| Dec 2025 | 43.4% | 23.8% | 15.9% | 8.7% | 3.9% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.5% | 28.4% | 19% | 10.4% | 3.1% | 2.1% | 1.1% | 1.4% |
| Feb 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1.3% |
| Mar 2026 | 29.8% | 36.2% | 16.3% | 10.9% | 2.7% | 1.8% | 1.2% | 1.2% |
| Apr 2026 | 35.8% | 29.3% | 16% | 10.7% | 3.2% | 2.1% | 1.4% | 1.4% |
| May 2026 | 32.4% | 26.5% | 21.6% | 11.8% | 2.9% | 1.9% | 1.6% | 1.3% |
| Jun 2026 | 34.1% | 27.9% | 18.7% | 12.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 32% | 32% | 17.5% | 11.7% | 2.3% | 1.6% | 1.6% | 1.3% |
| Aug 2026 | 38.1% | 25.6% | 17.1% | 9.4% | 5.1% | 1.9% | 1.5% | 1.2% |
| Sep 2026 | 39.6% | 21.8% | 21.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1% |
How has the Jacobsen and Redmond Real Salt comparison changed over the last 12 months?
3 findings
- Redmond Real Salt was ahead of Jacobsen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacobsen’s share of searches among salt brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Redmond Real Salt’s share of searches among salt brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for salt brands worldwide in September 2026?
2 changes
In September 2026, Jacobsen lost share of searches among salt brands worldwide, from 5.1% to 2.9%.
Estimated monthly branded searches for Redmond Real Salt worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jacobsen’s and Redmond Real Salt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jacobsen
1 branded search term
- jacobsen salt
Redmond Real Salt
1 branded search term
- redmond real salt
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