Celtic Sea Salt vs Maldon:Which is searched more?
In September 2026, Maldon had more branded searches than Celtic Sea Salt among salt brands worldwide. Maldon had about 110,000 branded searches, while Celtic Sea Salt had 60,500. Maldon made up 39.6% of all salt brand searches we track, and Celtic Sea Salt accounted for 21.8%. These are worldwide searches for English-language branded terms.
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Is Celtic Sea Salt or Maldon more popular in search?
Compare the salt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Maldon, Celtic Sea Salt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maldon | Celtic Sea Salt | Morton | Redmond Real Salt | Jacobsen | Saxa | Halen Mon | Cornish Sea Salt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.5% | 21.7% | 11.9% | 2.4% | 1.9% | 1.6% | 1.6% |
| Nov 2025 | 37.4% | 25.2% | 16.8% | 11.3% | 4.1% | 1.8% | 1.8% | 1.5% |
| Dec 2025 | 43.4% | 23.8% | 15.9% | 8.7% | 3.9% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.5% | 28.4% | 19% | 10.4% | 3.1% | 2.1% | 1.1% | 1.4% |
| Feb 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1.3% |
| Mar 2026 | 29.8% | 36.2% | 16.3% | 10.9% | 2.7% | 1.8% | 1.2% | 1.2% |
| Apr 2026 | 35.8% | 29.3% | 16% | 10.7% | 3.2% | 2.1% | 1.4% | 1.4% |
| May 2026 | 32.4% | 26.5% | 21.6% | 11.8% | 2.9% | 1.9% | 1.6% | 1.3% |
| Jun 2026 | 34.1% | 27.9% | 18.7% | 12.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 32% | 32% | 17.5% | 11.7% | 2.3% | 1.6% | 1.6% | 1.3% |
| Aug 2026 | 38.1% | 25.6% | 17.1% | 9.4% | 5.1% | 1.9% | 1.5% | 1.2% |
| Sep 2026 | 39.6% | 21.8% | 21.8% | 9.7% | 2.9% | 1.9% | 1.3% | 1% |
How has the Celtic Sea Salt and Maldon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Celtic Sea Salt took it in March 2026, Maldon took it in April 2026.
- Across the 12 months ending September 2026, Celtic Sea Salt’s share of searches among salt brands worldwide moved from 26.5% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Maldon’s share of searches among salt brands worldwide moved from 32.4% to 39.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for salt brands worldwide in September 2026?
2 changes
In September 2026, Maldon gained share of searches among salt brands worldwide, from 38.1% to 39.6%.
In September 2026, Celtic Sea Salt lost share of searches among salt brands worldwide, from 25.6% to 21.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Celtic Sea Salt’s and Maldon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celtic Sea Salt
1 branded search term
- celtic sea salt
Maldon
1 branded search term
- maldon salt
Other head-to-heads among salt brands
Maldon vs Morton: compare search popularity- Maldon vs Redmond Real Salt: compare search popularity
Maldon vs Jacobsen: compare search popularity- Celtic Sea Salt vs Morton: compare search popularity
- Celtic Sea Salt vs Redmond Real Salt: compare search popularity
- Celtic Sea Salt vs Jacobsen: compare search popularity
Put your own brand in this comparison
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