Brandwave

How popular isRedmond Real Salt?

In September 2026, people searched for Redmond Real Salt by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 9.7% of all global salt brand searches, placing Redmond Real Salt fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about salt brands, Redmond Real Salt appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Redmond Real Salt is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MaldonShare of searches 39.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Celtic Sea SaltShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MortonShare of searches 21.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Redmond Real SaltShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. JacobsenShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top salt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Redmond Real Salt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Redmond Real Salt is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Morton1st
  2. Celtic Sea Salt2nd
  3. Maldon3rd
  4. Redmond Real Salt4th
  5. Jacobsen5th
  6. Saxa–
  7. Halen Mon–
  8. Cornish Sea Salt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Morton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maldon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celtic Sea Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redmond Real Salt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jacobsen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saxa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Halen Mon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cornish Sea Salt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which salt brands compete with Redmond Real Salt?

Redmond Real Salt against salt brands worldwide, by month

Share of searches by month for Maldon, Celtic Sea Salt, Morton, Redmond Real Salt, Jacobsen. The figures are in the table below the chart.

View monthly share of searches table
MonthMaldonCeltic Sea SaltMortonRedmond Real SaltJacobsenSaxaHalen MonCornish Sea Salt
Oct 202532.4%26.5%21.7%11.9%2.4%1.9%1.6%1.6%
Nov 202537.4%25.2%16.8%11.3%4.1%1.8%1.8%1.5%
Dec 202543.4%23.8%15.9%8.7%3.9%1.4%1.4%1.4%
Jan 202634.5%28.4%19%10.4%3.1%2.1%1.1%1.4%
Feb 202632.5%32.5%17.8%9.7%2.9%1.9%1.3%1.3%
Mar 202629.8%36.2%16.3%10.9%2.7%1.8%1.2%1.2%
Apr 202635.8%29.3%16%10.7%3.2%2.1%1.4%1.4%
May 202632.4%26.5%21.6%11.8%2.9%1.9%1.6%1.3%
Jun 202634.1%27.9%18.7%12.5%2.5%1.7%1.4%1.4%
Jul 202632%32%17.5%11.7%2.3%1.6%1.6%1.3%
Aug 202638.1%25.6%17.1%9.4%5.1%1.9%1.5%1.2%
Sep 202639.6%21.8%21.8%9.7%2.9%1.9%1.3%1%

  1. 1.Maldon

    39.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Celtic Sea Salt

    21.8%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Morton

    21.8%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  4. 4.Redmond Real Salt

    9.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Jacobsen

    2.9%

    Held 5th. 8.1K estimated branded searches, -45.3% vs prior month. Share -2.2 points.

  6. 6.Saxa

    1.9%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Halen Mon

    1.3%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Cornish Sea Salt

    1%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare popularity between Redmond Real Salt and its closest rivals

Every comparison with Redmond Real Salt

7 comparisons

How has branded search demand for Redmond Real Salt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Redmond Real Salt worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Redmond Real Salt’s share of searches among salt brands worldwide decreased from 11.9% to 9.7%.
  • Across the 12 months ending September 2026, Redmond Real Salt’s share of searches among salt brands worldwide peaked at 12.5% in June 2026 and was lowest at 8.7% in December 2025.

How did search popularity change for salt brands worldwide in September 2026?

6 changes

  1. In September 2026, Morton gained share of searches among salt brands worldwide, from 17.1% to 21.8%.

  2. In September 2026, Maldon gained share of searches among salt brands worldwide, from 38.1% to 39.6%.

  3. In September 2026, Celtic Sea Salt lost share of searches among salt brands worldwide, from 25.6% to 21.8%.

  4. In September 2026, Jacobsen lost share of searches among salt brands worldwide, from 5.1% to 2.9%.

  5. Estimated monthly branded searches for Cornish Sea Salt worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Halen Mon worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Redmond Real Salt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Redmond Real Salt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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