Brandwave

Iveco vs RAM:Which is more popular?

In September 2026, Iveco had more branded searches than RAM among truck brands worldwide. Iveco had about 301,000 branded searches, while RAM had 49,500. Iveco made up 1.6% of all truck brand searches we track, and RAM accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about truck brands, RAM appeared in four of the five answers and Iveco in none.

Among truck brands worldwide in September 2026

Who do people search for more?

Iveco, about 6 searches for every 1 for RAM

Iveco 301K searchesRAM 49.5K searches

Who does AI mention more?

RAM, mentioned in 4 of 5 answers, Iveco in 0

RAM in 4 of 5Iveco in 0 of 5

Who does AI recommend more?

RAM, the only one of the two named

RAM first in 4Iveco never named

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Top truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RAM was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Iveco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford1st
  2. Chevrolet2nd
  3. Toyota3rd
  4. GMC4th
  5. RAM5th
  6. Scania–
  7. Iveco–
  8. Hino–
  9. Volvo Trucks–
  10. MAN Truck and Bus–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GMC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scania0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iveco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvo Trucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAN Truck and Bus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about truck brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Iveco or RAM more popular in search?

This chart shows how often people search Google for Iveco and RAM by name. Each line represents a brand's share of searches for all 11 truck brands we track, month by month, from English-language searches worldwide.

Iveco and RAM among truck brands worldwide, by month

Share of searches by month for Iveco, RAM. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaFordGMCChevroletScaniaIvecoHinoVolvo TrucksMAN Truck and BusRAMDAF
Oct 202556.9%25.6%7.7%3.1%2.3%1.9%0.85%0.69%0.4%0.31%0.21%
Nov 202557%25.7%7.7%3.1%2.3%1.5%0.85%0.69%0.59%0.31%0.17%
Dec 202557.1%25.7%7.7%3.3%2.3%1.5%0.85%0.57%0.4%0.31%0.17%
Jan 202661.9%22.7%6.8%2.9%2%1.4%0.75%0.61%0.36%0.28%0.18%
Feb 202659.8%22%8.1%3.5%2.4%1.6%0.89%0.73%0.42%0.27%0.18%
Mar 202656.7%25.6%7.7%3.8%2.3%1.5%0.84%0.69%0.41%0.25%0.21%
Apr 202659.8%22%8.1%4%2%1.6%0.89%0.73%0.43%0.27%0.22%
May 202658.4%21.5%7.9%5.9%2.4%1.6%0.87%0.58%0.35%0.32%0.17%
Jun 202660.9%22.4%6.7%3.9%2%1.7%0.9%0.74%0.36%0.27%0.22%
Jul 202661.1%22.5%6.7%3.6%2%1.7%0.91%0.61%0.44%0.27%0.22%
Aug 202660%22.1%8.1%3.8%2%1.6%0.89%0.59%0.35%0.27%0.22%
Sep 202659.4%21.9%8%4.2%2.4%1.6%0.88%0.59%0.43%0.27%0.22%

How has the Iveco and RAM comparison changed over the last 12 months?

3 findings
  • Iveco was ahead of RAM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Iveco’s share of searches among truck brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, RAM’s share of searches among truck brands worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for truck brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Iveco worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for RAM worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iveco’s and RAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Iveco

1 branded search term

  • iveco

RAM

1 branded search term

  • ram car

How the Brand Demand Index is measured

Other head-to-heads among truck brands

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