is.gd vs Short.io:Which is more popular?
In September 2026, Short.io had more branded searches than is.gd among URL shortener platforms worldwide. Short.io had about 14,800 branded searches, while is.gd had 4,400. Short.io made up 0.57% of all URL shortener platform searches we track, and is.gd accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about URL shortener platforms, Short.io appeared in all five answers and is.gd in none.
Who do people search for more?
Short.io, about 3 searches for every 1 for is.gd
Who does AI mention more?
Short.io, mentioned in every answer we collected
Who does AI recommend more?
Short.io, the only one of the two named
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Top URL shortener platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Short.io appeared in all five answers. is.gd did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Short.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cutt.ly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tiny.cc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
is.gd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.LY0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about URL shortener platforms
5 answers
Asked ChatGPT
“Which URL shortener should I use?”
Asked ChatGPT
“What are the best URL shorteners?”
Asked ChatGPT
“What's the best URL shortener for short links?”
Searched Google, AI Overview
“url shortener”
Searched Google, AI Overview
“short link generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is is.gd or Short.io more popular in search?
This chart shows how often people search Google for is.gd and Short.io by name. Each line represents a brand's share of searches for all ten URL shortener platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Short.io, is.gd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitly | TinyURL | BL.INK | Rebrandly | Cutt.ly | Short.io | tiny.cc | is.gd | T.LY | Dub |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 26.3% | 22.9% | 3.8% | 1.4% | 0.34% | 0.28% | 0.41% | 0.28% | 0.14% |
| Nov 2025 | 42.4% | 29.4% | 21.1% | 4.2% | 1.3% | 0.46% | 0.31% | 0.46% | 0.25% | 0.14% |
| Dec 2025 | 39.1% | 28.6% | 24.7% | 4.1% | 1.8% | 0.44% | 0.36% | 0.54% | 0.24% | 0.13% |
| Jan 2026 | 41.6% | 25.6% | 25.5% | 4.2% | 1.5% | 0.46% | 0.31% | 0.46% | 0.25% | 0.1% |
| Feb 2026 | 43.8% | 26.8% | 22.1% | 4.4% | 1.3% | 0.4% | 0.33% | 0.49% | 0.18% | 0.1% |
| Mar 2026 | 42% | 29.3% | 20.8% | 5.1% | 1.3% | 0.56% | 0.31% | 0.46% | 0.17% | 0.12% |
| Apr 2026 | 45.1% | 26.2% | 21.4% | 4.3% | 1.6% | 0.47% | 0.31% | 0.38% | 0.21% | 0.12% |
| May 2026 | 44.8% | 23.7% | 24.9% | 4.1% | 1.2% | 0.37% | 0.3% | 0.37% | 0.16% | 0.09% |
| Jun 2026 | 46.9% | 26.3% | 20.9% | 3.4% | 1.3% | 0.56% | 0.25% | 0.21% | 0.14% | 0.1% |
| Jul 2026 | 46.3% | 25.3% | 21.4% | 4.3% | 1.6% | 0.58% | 0.26% | 0.17% | 0.14% | 0.12% |
| Aug 2026 | 44.6% | 27.6% | 21.5% | 3.5% | 1.6% | 0.58% | 0.26% | 0.17% | 0.17% | 0.1% |
| Sep 2026 | 40% | 28% | 25.7% | 3.5% | 1.5% | 0.57% | 0.31% | 0.17% | 0.14% | 0.1% |
How has the is.gd and Short.io comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Short.io took it in November 2025, is.gd took it in December 2025, Short.io took it in January 2026, is.gd took it in February 2026, Short.io took it in March 2026.
- Across the 12 months ending September 2026, is.gd’s share of searches among URL shortener platforms worldwide moved from 0.41% to 0.17%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
- Across the 12 months ending September 2026, Short.io’s share of searches among URL shortener platforms worldwide moved from 0.34% to 0.57%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for URL shortener platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using is.gd’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among URL shortener platforms
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