is.gd vs Rebrandly:Which is more popular?
In September 2026, Rebrandly had more branded searches than is.gd among URL shortener platforms worldwide. Rebrandly had about 90,800 branded searches, while is.gd had 4,400. Rebrandly made up 3.5% of all URL shortener platform searches we track, and is.gd accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about URL shortener platforms, Rebrandly appeared in three of the five answers and is.gd in none.
Who do people search for more?
Rebrandly, about 21 searches for every 1 for is.gd
Who does AI mention more?
Rebrandly, mentioned in 3 of 5 answers, is.gd in 0
Who does AI recommend more?
Rebrandly, the only one of the two named
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Top URL shortener platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rebrandly was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. is.gd did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rebrandly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cutt.ly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tiny.cc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
is.gd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.LY0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about URL shortener platforms
5 answers
Asked ChatGPT
“Which URL shortener should I use?”
Asked ChatGPT
“What are the best URL shorteners?”
Asked ChatGPT
“What's the best URL shortener for short links?”
Searched Google, AI Overview
“url shortener”
Searched Google, AI Overview
“short link generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is is.gd or Rebrandly more popular in search?
This chart shows how often people search Google for is.gd and Rebrandly by name. Each line represents a brand's share of searches for all ten URL shortener platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Rebrandly, is.gd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitly | TinyURL | BL.INK | Rebrandly | Cutt.ly | Short.io | tiny.cc | is.gd | T.LY | Dub |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 26.3% | 22.9% | 3.8% | 1.4% | 0.34% | 0.28% | 0.41% | 0.28% | 0.14% |
| Nov 2025 | 42.4% | 29.4% | 21.1% | 4.2% | 1.3% | 0.46% | 0.31% | 0.46% | 0.25% | 0.14% |
| Dec 2025 | 39.1% | 28.6% | 24.7% | 4.1% | 1.8% | 0.44% | 0.36% | 0.54% | 0.24% | 0.13% |
| Jan 2026 | 41.6% | 25.6% | 25.5% | 4.2% | 1.5% | 0.46% | 0.31% | 0.46% | 0.25% | 0.1% |
| Feb 2026 | 43.8% | 26.8% | 22.1% | 4.4% | 1.3% | 0.4% | 0.33% | 0.49% | 0.18% | 0.1% |
| Mar 2026 | 42% | 29.3% | 20.8% | 5.1% | 1.3% | 0.56% | 0.31% | 0.46% | 0.17% | 0.12% |
| Apr 2026 | 45.1% | 26.2% | 21.4% | 4.3% | 1.6% | 0.47% | 0.31% | 0.38% | 0.21% | 0.12% |
| May 2026 | 44.8% | 23.7% | 24.9% | 4.1% | 1.2% | 0.37% | 0.3% | 0.37% | 0.16% | 0.09% |
| Jun 2026 | 46.9% | 26.3% | 20.9% | 3.4% | 1.3% | 0.56% | 0.25% | 0.21% | 0.14% | 0.1% |
| Jul 2026 | 46.3% | 25.3% | 21.4% | 4.3% | 1.6% | 0.58% | 0.26% | 0.17% | 0.14% | 0.12% |
| Aug 2026 | 44.6% | 27.6% | 21.5% | 3.5% | 1.6% | 0.58% | 0.26% | 0.17% | 0.17% | 0.1% |
| Sep 2026 | 40% | 28% | 25.7% | 3.5% | 1.5% | 0.57% | 0.31% | 0.17% | 0.14% | 0.1% |
How has the is.gd and Rebrandly comparison changed over the last 12 months?
3 findings
- Rebrandly was ahead of is.gd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, is.gd’s share of searches among URL shortener platforms worldwide moved from 0.41% to 0.17%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
- Across the 12 months ending September 2026, Rebrandly’s share of searches among URL shortener platforms worldwide moved from 3.8% to 3.5%, and its estimated monthly branded searches moved from 110K to 90.8K.
How did search popularity change for URL shortener platforms worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using is.gd’s and Rebrandly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among URL shortener platforms
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