Instapage vs Leadpages:Which is more popular by branded search?
In August 2026, Leadpages had more branded searches than Instapage among landing page builders worldwide. Leadpages was estimated to have 8.5K branded searches compared to Instapage’s 4.5K, and held a 6.5% Share of Search versus Instapage’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Instapage or Leadpages?
Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leadpages, Instapage. The figures are in the table below the chart.
View monthly share of search table
| Month | Carrd | ClickFunnels | Unbounce | Leadpages | Instapage | Landingi |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26% | 14.7% | 9.6% | 5.2% | 5.2% |
| Nov 2025 | 37.4% | 24.7% | 16.9% | 11.1% | 4.9% | 4.9% |
| Dec 2025 | 47.3% | 20.7% | 14.4% | 9.3% | 4.1% | 4.1% |
| Jan 2026 | 51% | 18.2% | 12.7% | 10% | 4.4% | 3.6% |
| Feb 2026 | 51.3% | 18.5% | 12.9% | 9.8% | 3.9% | 3.7% |
| Mar 2026 | 47.5% | 20.5% | 14.2% | 9.7% | 4.2% | 4% |
| Apr 2026 | 50.5% | 17.9% | 14.9% | 9.7% | 3.5% | 3.5% |
| May 2026 | 53.7% | 18.4% | 12.9% | 8.4% | 3.7% | 2.9% |
| Jun 2026 | 56.4% | 16.1% | 13.6% | 7.5% | 3.9% | 2.6% |
| Jul 2026 | 58.7% | 16.6% | 12.4% | 6.3% | 3.3% | 2.7% |
| Aug 2026 | 58.4% | 17.3% | 11.7% | 6.5% | 3.4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Instapage and Leadpages comparison changed over the last 12 months?
3 findings
- Leadpages was ahead of Instapage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 10K to 4.5K.
- Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders worldwide moved from 9.6% to 6.5%, and its estimated monthly branded searches moved from 18.5K to 8.5K.
How did search popularity change for landing page builders worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Instapage’s and Leadpages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.