Indiegogo vs Kiva:Which is more popular?
In September 2026, Kiva had more branded searches than Indiegogo among crowdfunding platforms worldwide. Kiva had about 117,000 branded searches, while Indiegogo had 60,500. Kiva made up 2.1% of all crowdfunding platform searches we track, and Indiegogo accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Indiegogo appeared in all five answers and Kiva in four. Indiegogo was mentioned before Kiva in every answer.
Who do people search for more?
Kiva, about 93% more searches than Indiegogo
Who does AI mention more?
Indiegogo, mentioned in every answer we collected
Who does AI recommend more?
Indiegogo, named ahead of Kiva in every answer
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Top crowdfunding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Indiegogo appeared in all five answers. Kiva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Indiegogo was listed before Kiva in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kickstarter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Indiegogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wefunder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GoFundMe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kiva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patreon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Republic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seedrs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crowdfunding platforms
5 answers
Asked ChatGPT
“Which crowdfunding platform should I use?”
Asked ChatGPT
“What are the best crowdfunding platforms?”
Asked ChatGPT
“What's the best crowdfunding platform for a startup?”
Searched Google, AI Overview
“crowdfunding platforms”
Searched Google, AI Overview
“crowdfunding for startups”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Indiegogo or Kiva more popular in search?
This chart shows how often people search Google for Indiegogo and Kiva by name. Each line represents a brand's share of searches for all eight crowdfunding platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kiva, Indiegogo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patreon | GoFundMe | Kickstarter | Kiva | Indiegogo | Wefunder | Seedrs | Republic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 26.1% | 11.7% | 1.6% | 1.6% | 0.47% | 0.21% | 0.05% |
| Nov 2025 | 58.5% | 26.2% | 11.8% | 1.6% | 1.3% | 0.39% | 0.17% | 0.04% |
| Dec 2025 | 56.5% | 30.9% | 9.3% | 1.6% | 1.2% | 0.37% | 0.14% | 0.04% |
| Jan 2026 | 57.8% | 31.7% | 7.8% | 1.3% | 0.86% | 0.31% | 0.17% | 0.03% |
| Feb 2026 | 56.6% | 30.9% | 9.3% | 1.6% | 1% | 0.38% | 0.14% | 0.04% |
| Mar 2026 | 60.2% | 26.9% | 9.9% | 1.4% | 1.1% | 0.33% | 0.15% | 0.04% |
| Apr 2026 | 56.4% | 30.8% | 9.3% | 1.9% | 1% | 0.37% | 0.14% | 0.04% |
| May 2026 | 60.2% | 26.9% | 9.9% | 1.7% | 0.89% | 0.33% | 0.1% | 0.04% |
| Jun 2026 | 61.6% | 27.6% | 8.3% | 1.4% | 0.75% | 0.27% | 0.1% | 0.03% |
| Jul 2026 | 56.5% | 30.9% | 9.3% | 2% | 0.84% | 0.37% | 0.09% | 0.03% |
| Aug 2026 | 61.4% | 27.5% | 8.3% | 1.8% | 0.74% | 0.27% | 0.08% | 0.02% |
| Sep 2026 | 59.8% | 26.8% | 9.8% | 2.1% | 1.1% | 0.32% | 0.1% | 0.03% |
How has the Indiegogo and Kiva comparison changed over the last 12 months?
3 findings
- Kiva was ahead of Indiegogo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Indiegogo’s share of searches among crowdfunding platforms worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Kiva’s share of searches among crowdfunding platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 94.1K to 117K.
How did search popularity change for crowdfunding platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Indiegogo’s and Kiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crowdfunding platforms
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