IDEO vs UX Studio:Which is more popular?
In September 2026, IDEO had more branded searches than UX Studio among UX design agencies worldwide. IDEO had about 90,500 branded searches, while UX Studio had 880. IDEO made up 65.7% of all UX design agency searches we track, and UX Studio accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about UX design agencies, UX Studio appeared in two of the four answers and IDEO in one. IDEO and UX Studio were each mentioned first in one of the two answers.
Who do people search for more?
IDEO, about 103 searches for every 1 for UX Studio
Who does AI mention more?
UX Studio, mentioned in 2 of 4 answers, IDEO in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top UX design agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, UX Studio was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IDEO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IDEO and UX Studio were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eleken3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MetaLab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- UX Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IDEO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AKQA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
R/GA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Huge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about UX design agencies
4 answers
Asked ChatGPT
“Which UX design agency should I hire?”
Asked ChatGPT
“What are the best UX design agencies?”
Asked ChatGPT
“What's the best UX design agency for product design?”
Searched Google, AI Overview
“ux design agency”
Searched Google, AI Overview
“product design agency”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IDEO or UX Studio more popular in search?
This chart shows how often people search Google for IDEO and UX Studio by name. Each line represents a brand's share of searches for all nine UX design agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for IDEO, UX Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | IDEO | AKQA | MetaLab | Frog | R/GA | Huge | Eleken | Clay | UX Studio |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 0.87% | 0.59% | 0.87% |
| Nov 2025 | 56.4% | 13.8% | 13.8% | 6.2% | 5% | 2.2% | 0.99% | 0.67% | 0.99% |
| Dec 2025 | 55.3% | 13.5% | 13.5% | 6% | 6% | 2.7% | 1.2% | 0.8% | 0.91% |
| Jan 2026 | 53.9% | 13.2% | 16.2% | 5.9% | 5.9% | 2.1% | 0.95% | 0.64% | 1.2% |
| Feb 2026 | 55.7% | 13.6% | 13.6% | 7.5% | 5% | 2.2% | 0.98% | 0.66% | 0.75% |
| Mar 2026 | 53.8% | 13.2% | 13.2% | 8.8% | 5.9% | 2.6% | 0.95% | 0.64% | 0.95% |
| Apr 2026 | 56.4% | 11.3% | 13.8% | 7.5% | 6.2% | 2.2% | 0.99% | 0.67% | 0.99% |
| May 2026 | 53.1% | 13% | 15.9% | 7.1% | 5.8% | 2.5% | 0.88% | 0.77% | 0.88% |
| Jun 2026 | 60.7% | 12.1% | 12.1% | 5.4% | 5.4% | 2% | 0.72% | 0.82% | 0.72% |
| Jul 2026 | 64.4% | 10.5% | 12.9% | 4.7% | 3.8% | 1.7% | 0.71% | 0.63% | 0.63% |
| Aug 2026 | 59.4% | 11.9% | 14.5% | 5.3% | 4.3% | 2.3% | 0.8% | 0.71% | 0.71% |
| Sep 2026 | 65.7% | 10.7% | 10.7% | 4.8% | 3.9% | 2.1% | 0.73% | 0.64% | 0.64% |
How has the IDEO and UX Studio comparison changed over the last 12 months?
3 findings
- IDEO was ahead of UX Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IDEO’s share of searches among UX design agencies worldwide moved from 60.3% to 65.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, UX Studio’s share of searches among UX design agencies worldwide moved from 0.87% to 0.64%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for UX design agencies worldwide in September 2026?
2 changes
In September 2026, IDEO gained share of searches among UX design agencies worldwide, from 59.4% to 65.7%.
Estimated monthly branded searches for UX Studio worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IDEO’s and UX Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UX design agencies
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