HypeAuditor vs Tubular Labs:Which is searched more?
In August 2026, HypeAuditor had more branded searches than Tubular Labs among creator analytics platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to Tubular Labs’ 1.3K, and held a 3.2% Share of Search versus Tubular Labs’ 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HypeAuditor or Tubular Labs?
Compare the platforms used to measure creator and influencer performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HypeAuditor, Tubular Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | HypeAuditor | Tubular Labs |
|---|---|---|
| Oct 2025 | 3.9% | 0.13% |
| Nov 2025 | 4.7% | 0.15% |
| Dec 2025 | 3.9% | 0.12% |
| Jan 2026 | 3.9% | 0.13% |
| Feb 2026 | 4.7% | 0.12% |
| Mar 2026 | 4.7% | 0.12% |
| Apr 2026 | 4.7% | 0.12% |
| May 2026 | 4.7% | 0.12% |
| Jun 2026 | 3.2% | 0.13% |
| Jul 2026 | 3.2% | 0.13% |
| Aug 2026 | 3.2% | 0.13% |
| Sep 2026 | — | — |
How has the HypeAuditor and Tubular Labs comparison changed over the last 12 months?
3 findings
- HypeAuditor was ahead of Tubular Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among creator analytics platforms worldwide moved from 3.9% to 3.2%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Tubular Labs’ estimated Share of Search among creator analytics platforms worldwide held steady at 0.13%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for creator analytics platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HypeAuditor’s and Tubular Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
Tubular Labs
1 branded search term
- tubular labs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.