Brandwave

Hudl vs Sportmonks:Which is more popular?

In September 2026, Hudl had more branded searches than Sportmonks among sports data platforms worldwide. Hudl had about 3.4 million branded searches, while Sportmonks had 12,100. Hudl made up 89.7% of all sports data platform searches we track, and Sportmonks accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about sports data platforms, Sportmonks appeared in four of the five answers and Hudl in one. Sportmonks was mentioned before Hudl in every answer that named either.

Among sports data platforms worldwide in September 2026

Who do people search for more?

Hudl, about 277 searches for every 1 for Sportmonks

Hudl 3.4M searchesSportmonks 12.1K searches

Who does AI mention more?

Sportmonks, mentioned in 4 of 5 answers, Hudl in 1

Sportmonks in 4 of 5Hudl in 1 of 5

Who does AI recommend more?

Sportmonks, named ahead of Hudl in 4 of 4 answers

Sportmonks first in 4Hudl never first

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Top sports data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sportmonks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hudl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sportmonks was listed before Hudl in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sportradar1st
  2. API-Sports2nd
  3. SportsDataIO3rd
  4. Stats Perform4th
  5. Sportmonks5th
  6. Opta6th
  7. Genius Sports7th
  8. Hudl8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sportradar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • API-Sports5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sportmonks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportsDataIO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stats Perform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Genius Sports2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hudl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports data platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hudl or Sportmonks more popular in search?

This chart shows how often people search Google for Hudl and Sportmonks by name. Each line represents a brand's share of searches for all eight sports data platforms we track, month by month, from English-language searches worldwide.

Hudl and Sportmonks among sports data platforms worldwide, by month

Share of searches by month for Hudl, Sportmonks. The figures are in the table below the chart.

View monthly share of searches table
MonthHudlOptaSportradarGenius SportsSportmonksStats PerformAPI-SportsSportsDataIO
Oct 202587.3%9.6%1.3%0.71%0.21%0.58%0.26%0.09%
Nov 202582.3%13.5%1.8%0.99%0.3%0.66%0.36%0.13%
Dec 202582.7%13.6%1.5%0.82%0.36%0.67%0.3%0.1%
Jan 202682%13.4%1.8%0.99%0.44%0.81%0.36%0.13%
Feb 202681.8%13.4%1.8%1.2%0.44%0.81%0.36%0.1%
Mar 202672.9%17.9%4.4%2%0.72%1.1%0.72%0.21%
Apr 202674.1%18.2%3.7%1.6%0.73%0.9%0.6%0.18%
May 202670.7%21.1%3.5%1.9%0.85%1%0.7%0.16%
Jun 202644.7%44.7%4.9%1.8%1.2%1.5%0.98%0.19%
Jul 202644.4%44.4%4.9%2.2%1.2%1.8%0.98%0.23%
Aug 202688.8%8%1.3%0.72%0.48%0.39%0.26%0.08%
Sep 202689.7%8.1%0.89%0.48%0.32%0.27%0.22%0.05%

How has the Hudl and Sportmonks comparison changed over the last 12 months?

3 findings
  • Hudl was ahead of Sportmonks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hudl’s share of searches among sports data platforms worldwide moved from 87.3% to 89.7%, and its estimated monthly branded searches moved from 2.2M to 3.4M.
  • Across the 12 months ending September 2026, Sportmonks’ share of searches among sports data platforms worldwide moved from 0.21% to 0.32%, and its estimated monthly branded searches moved from 5.4K to 12.1K.

How did search popularity change for sports data platforms worldwide in September 2026?

2 changes

  1. In September 2026, Hudl gained share of searches among sports data platforms worldwide, from 88.8% to 89.7%.

  2. Sportmonks’ share of searches among sports data platforms worldwide has lost ground for 3 months in a row, from 1.2% to 0.32% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hudl’s and Sportmonks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hudl

1 branded search term

  • hudl

Sportmonks

1 branded search term

  • sportmonks

How the Brand Demand Index is measured

Other head-to-heads among sports data platforms

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