Hudl vs Opta:Which is searched more?
In September 2026, Hudl had more branded searches than Opta among sports data platforms worldwide. Hudl had about 3.4 million branded searches, while Opta had 301,000. Hudl made up 89.7% of all sports data platform searches we track, and Opta accounted for 8.1%. These are worldwide searches for English-language branded terms.
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Is Hudl or Opta more popular in search?
Compare the platforms that supply sports statistics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hudl, Opta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hudl | Opta | Sportradar | Genius Sports | Sportmonks | Stats Perform | API-Sports | SportsDataIO |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.6% | 1.3% | 0.71% | 0.21% | 0.58% | 0.26% | 0.09% |
| Nov 2025 | 82.3% | 13.5% | 1.8% | 0.99% | 0.3% | 0.66% | 0.36% | 0.13% |
| Dec 2025 | 82.7% | 13.6% | 1.5% | 0.82% | 0.36% | 0.67% | 0.3% | 0.1% |
| Jan 2026 | 82% | 13.4% | 1.8% | 0.99% | 0.44% | 0.81% | 0.36% | 0.13% |
| Feb 2026 | 81.8% | 13.4% | 1.8% | 1.2% | 0.44% | 0.81% | 0.36% | 0.1% |
| Mar 2026 | 72.9% | 17.9% | 4.4% | 2% | 0.72% | 1.1% | 0.72% | 0.21% |
| Apr 2026 | 74.1% | 18.2% | 3.7% | 1.6% | 0.73% | 0.9% | 0.6% | 0.18% |
| May 2026 | 70.7% | 21.1% | 3.5% | 1.9% | 0.85% | 1% | 0.7% | 0.16% |
| Jun 2026 | 44.7% | 44.7% | 4.9% | 1.8% | 1.2% | 1.5% | 0.98% | 0.19% |
| Jul 2026 | 44.4% | 44.4% | 4.9% | 2.2% | 1.2% | 1.8% | 0.98% | 0.23% |
| Aug 2026 | 88.8% | 8% | 1.3% | 0.72% | 0.48% | 0.39% | 0.26% | 0.08% |
| Sep 2026 | 89.7% | 8.1% | 0.89% | 0.48% | 0.32% | 0.27% | 0.22% | 0.05% |
How has the Hudl and Opta comparison changed over the last 12 months?
3 findings
- Hudl was ahead of Opta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hudl’s share of searches among sports data platforms worldwide moved from 87.3% to 89.7%, and its estimated monthly branded searches moved from 2.2M to 3.4M.
- Across the 12 months ending September 2026, Opta’s share of searches among sports data platforms worldwide moved from 9.6% to 8.1%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for sports data platforms worldwide in September 2026?
2 changes
In September 2026, Hudl gained share of searches among sports data platforms worldwide, from 88.8% to 89.7%.
Estimated monthly branded searches for Opta worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hudl’s and Opta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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