Brandwave

How popular isHudl in search?

In August 2026, there were an estimated 2.2M branded searches for Hudl worldwide which held steady over the last 11 months. Hudl holds 89.5% estimated Share of Search among sports data platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hudl89.5%
  2. Opta8%
  3. Sportradar1.3%
  4. Genius Sports0.72%
  5. Stats Perform0.4%
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Which sports data platforms compete with Hudl?

Hudl against sports data platforms worldwide, by month

Share of Search by month for Hudl, Opta. The figures are in the table below the chart.

View monthly share of search table
MonthHudlOptaSportradarGenius SportsStats Perform
Oct 202587.8%9.6%1.3%0.71%0.58%
Nov 202582.9%13.6%1.8%1%0.67%
Dec 202583.3%13.7%1.5%0.82%0.67%
Jan 202682.8%13.6%1.8%1%0.82%
Feb 202682.6%13.5%1.8%1.2%0.81%
Mar 202674.2%18.2%4.5%2%1.1%
Apr 202675.2%18.5%3.7%1.7%0.91%
May 202672%21.5%3.5%1.9%1.1%
Jun 202645.8%45.8%5%1.8%1.5%
Jul 202645.5%45.5%5%2.2%1.8%
Aug 202689.5%8%1.3%0.72%0.4%
Sep 2026—————

  1. 1.Hudl

    89.5%

    Held 1st. 2.2M estimated branded searches, +508.7% vs prior month. Share +44.1 points.

  2. 2.Opta

    8%

    Held 2nd. 201K estimated branded searches, -45.4% vs prior month. Share -37.4 points.

  3. 3.Sportradar

    1.3%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  4. 4.Genius Sports

    0.72%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Stats Perform

    0.4%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

Compare search popularity between Hudl and its closest rivals

How has branded search demand for Hudl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hudl worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide increased from 87.8% to 89.5%.
  • Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide peaked at 89.5% in August 2026 and was lowest at 45.5% in July 2026.

How did search popularity change for sports data platforms worldwide in August 2026?

  1. In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.

  2. In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.

  3. In August 2026, Sportradar lost estimated Share of Search among sports data platforms worldwide, from 5% to 1.3%.

  4. In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.

  5. In August 2026, Stats Perform lost estimated Share of Search among sports data platforms worldwide, from 1.8% to 0.4%.

How is Hudl measured?

Brandwave collects information about searches that people make online using Hudl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hudl

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How the Brand Demand Index is measured

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