Hudl vs Opta:Which is more popular by branded search?
In August 2026, Hudl had more branded searches than Opta among sports data platforms worldwide. Hudl was estimated to have 2.2M branded searches compared to Opta’s 201K, and held an 89.5% Share of Search versus Opta’s 8%. These are worldwide searches for English-language branded terms.
Follow Hudl vs Opta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hudl or Opta?
Compare the platforms that supply sports statistics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hudl, Opta. The figures are in the table below the chart.
View monthly share of search table
| Month | Hudl | Opta | Sportradar | Genius Sports | Stats Perform |
|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 9.6% | 1.3% | 0.71% | 0.58% |
| Nov 2025 | 82.9% | 13.6% | 1.8% | 1% | 0.67% |
| Dec 2025 | 83.3% | 13.7% | 1.5% | 0.82% | 0.67% |
| Jan 2026 | 82.8% | 13.6% | 1.8% | 1% | 0.82% |
| Feb 2026 | 82.6% | 13.5% | 1.8% | 1.2% | 0.81% |
| Mar 2026 | 74.2% | 18.2% | 4.5% | 2% | 1.1% |
| Apr 2026 | 75.2% | 18.5% | 3.7% | 1.7% | 0.91% |
| May 2026 | 72% | 21.5% | 3.5% | 1.9% | 1.1% |
| Jun 2026 | 45.8% | 45.8% | 5% | 1.8% | 1.5% |
| Jul 2026 | 45.5% | 45.5% | 5% | 2.2% | 1.8% |
| Aug 2026 | 89.5% | 8% | 1.3% | 0.72% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hudl and Opta comparison changed over the last 12 months?
3 findings
- Hudl was ahead of Opta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide moved from 87.8% to 89.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for sports data platforms worldwide in August 2026?
2 changes
In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.
In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Hudl’s and Opta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.