Brandwave

How popular isOpta in search?

In August 2026, there were an estimated 201K branded searches for Opta worldwide which is down 18.3% over the last 11 months. Opta holds 8% estimated Share of Search among sports data platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hudl89.5%
  2. Opta8%
  3. Sportradar1.3%
  4. Genius Sports0.72%
  5. Stats Perform0.4%
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Which sports data platforms compete with Opta?

Opta against sports data platforms worldwide, by month

Share of Search by month for Hudl, Opta. The figures are in the table below the chart.

View monthly share of search table
MonthHudlOptaSportradarGenius SportsStats Perform
Oct 202587.8%9.6%1.3%0.71%0.58%
Nov 202582.9%13.6%1.8%1%0.67%
Dec 202583.3%13.7%1.5%0.82%0.67%
Jan 202682.8%13.6%1.8%1%0.82%
Feb 202682.6%13.5%1.8%1.2%0.81%
Mar 202674.2%18.2%4.5%2%1.1%
Apr 202675.2%18.5%3.7%1.7%0.91%
May 202672%21.5%3.5%1.9%1.1%
Jun 202645.8%45.8%5%1.8%1.5%
Jul 202645.5%45.5%5%2.2%1.8%
Aug 202689.5%8%1.3%0.72%0.4%
Sep 2026—————

  1. 1.Hudl

    89.5%

    Held 1st. 2.2M estimated branded searches, +508.7% vs prior month. Share +44.1 points.

  2. 2.Opta

    8%

    Held 2nd. 201K estimated branded searches, -45.4% vs prior month. Share -37.4 points.

  3. 3.Sportradar

    1.3%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  4. 4.Genius Sports

    0.72%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Stats Perform

    0.4%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

Compare search popularity between Opta and its closest rivals

How has branded search demand for Opta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Opta worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide decreased from 9.6% to 8%.
  • Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide peaked at 45.8% in June 2026 and was lowest at 8% in August 2026.

How did search popularity change for sports data platforms worldwide in August 2026?

  1. In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.

  2. In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.

  3. In August 2026, Sportradar lost estimated Share of Search among sports data platforms worldwide, from 5% to 1.3%.

  4. In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.

  5. In August 2026, Stats Perform lost estimated Share of Search among sports data platforms worldwide, from 1.8% to 0.4%.

How is Opta measured?

Brandwave collects information about searches that people make online using Opta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • opta

Do you work for Opta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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