Genius Sports vs Opta:Which is more popular by branded search?
In August 2026, Opta had more branded searches than Genius Sports among sports data platforms worldwide. Opta was estimated to have 201K branded searches compared to Genius Sports’ 18.1K, and held an 8% Share of Search versus Genius Sports’ 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Genius Sports or Opta?
Compare the platforms that supply sports statistics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opta, Genius Sports. The figures are in the table below the chart.
View monthly share of search table
| Month | Hudl | Opta | Sportradar | Genius Sports | Stats Perform |
|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 9.6% | 1.3% | 0.71% | 0.58% |
| Nov 2025 | 82.9% | 13.6% | 1.8% | 1% | 0.67% |
| Dec 2025 | 83.3% | 13.7% | 1.5% | 0.82% | 0.67% |
| Jan 2026 | 82.8% | 13.6% | 1.8% | 1% | 0.82% |
| Feb 2026 | 82.6% | 13.5% | 1.8% | 1.2% | 0.81% |
| Mar 2026 | 74.2% | 18.2% | 4.5% | 2% | 1.1% |
| Apr 2026 | 75.2% | 18.5% | 3.7% | 1.7% | 0.91% |
| May 2026 | 72% | 21.5% | 3.5% | 1.9% | 1.1% |
| Jun 2026 | 45.8% | 45.8% | 5% | 1.8% | 1.5% |
| Jul 2026 | 45.5% | 45.5% | 5% | 2.2% | 1.8% |
| Aug 2026 | 89.5% | 8% | 1.3% | 0.72% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Genius Sports and Opta comparison changed over the last 12 months?
3 findings
- Opta was ahead of Genius Sports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Genius Sports’ estimated Share of Search among sports data platforms worldwide moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide moved from 9.6% to 8%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for sports data platforms worldwide in August 2026?
2 changes
In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.
In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.
How each brand is measured
Brandwave collects information about searches that people make online using Genius Sports’ and Opta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Genius Sports
1 branded search term
- genius sports
Opta
1 branded search term
- opta
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.