Brandwave

Sports data platforms:Which brands are most popular in search?

In August 2026, Hudl was the most searched among sports data platforms worldwide, with an estimated 2.2M branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hudl89.5%
  2. Opta8%
  3. Sportradar1.3%
  4. Genius Sports0.72%
  5. Stats Perform0.4%

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Share of SearchLeaderboard

Compare the platforms that supply sports statistics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports data platforms worldwide, by month

Share of Search by month for Hudl, Opta. The figures are in the table below the chart.

View monthly share of search table
MonthHudlOptaSportradarGenius SportsStats Perform
Oct 202587.8%9.6%1.3%0.71%0.58%
Nov 202582.9%13.6%1.8%1%0.67%
Dec 202583.3%13.7%1.5%0.82%0.67%
Jan 202682.8%13.6%1.8%1%0.82%
Feb 202682.6%13.5%1.8%1.2%0.81%
Mar 202674.2%18.2%4.5%2%1.1%
Apr 202675.2%18.5%3.7%1.7%0.91%
May 202672%21.5%3.5%1.9%1.1%
Jun 202645.8%45.8%5%1.8%1.5%
Jul 202645.5%45.5%5%2.2%1.8%
Aug 202689.5%8%1.3%0.72%0.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hudl

    89.5%

    Held 1st. 2.2M estimated branded searches, +508.7% vs prior month. Share +44.1 points.

  2. 2.Opta

    8%

    Held 2nd. 201K estimated branded searches, -45.4% vs prior month. Share -37.4 points.

  3. 3.Sportradar

    1.3%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  4. 4.Genius Sports

    0.72%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Stats Perform

    0.4%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among sports data platforms worldwide?

In August 2026, Hudl was the most searched among sports data platforms worldwide, with an estimated 2.2M branded searches and 89.5% estimated Share of Search within this set. Opta is in 2nd place, 81.5 percentage points behind at 8% Share of Search.

Global sports data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hudl87.8% → 89.5%89.5%Aug 202645.5%Jul 20261st
Opta9.6% → 8%45.8%Jun 20268%Aug 20262nd
Sportradar1.3%5%Jun 20261.3%Oct 20253rd
Genius Sports0.71% → 0.72%2.2%Jul 20260.71%Oct 20254th
Stats Perform0.58% → 0.4%1.8%Jul 20260.4%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide increased from 87.8% to 89.5%.
  • Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide decreased from 9.6% to 8%.
  • Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide peaked at 89.5% in August 2026 and was lowest at 45.5% in July 2026.
  • Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide peaked at 45.8% in June 2026 and was lowest at 8% in August 2026.
  • Across the 11 months ending August 2026, Sportradar’s estimated Share of Search among sports data platforms worldwide peaked at 5% in June 2026 and was lowest at 1.3% in October 2025.
  • Across the 11 months ending August 2026, Genius Sports’ estimated Share of Search among sports data platforms worldwide peaked at 2.2% in July 2026 and was lowest at 0.71% in October 2025.
  • Across the 11 months ending August 2026, Stats Perform’s estimated Share of Search among sports data platforms worldwide peaked at 1.8% in July 2026 and was lowest at 0.4% in August 2026.
  • Across the 11 months ending August 2026, Sportradar, Genius Sports and Stats Perform held steady: their estimated Share of Search among sports data platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for sports data platforms worldwide in August 2026?

  1. In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.

  2. In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.

  3. In August 2026, Sportradar lost estimated Share of Search among sports data platforms worldwide, from 5% to 1.3%.

  4. In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.

  5. In August 2026, Stats Perform lost estimated Share of Search among sports data platforms worldwide, from 1.8% to 0.4%.

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