Higgidy vs Poole's:Which is more popular by branded search?
In August 2026, Higgidy had more branded searches than Poole's among pie brands worldwide. Higgidy was estimated to have 1.6K branded searches compared to Poole's’ 110, and held a 0.02% Share of Search versus Poole's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Higgidy or Poole's?
Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Higgidy, Poole's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Wrights | Pukka | Ginsters | Higgidy | Poole's |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.4% | 1.2% | 0.36% | 0.07% | 0.02% | <0.01% |
| Nov 2025 | 98.4% | 1.2% | 0.36% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 98.4% | 1.2% | 0.36% | 0.04% | 0.01% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.44% | 0.06% | 0.02% | <0.01% |
| Feb 2026 | 98.1% | 1.4% | 0.36% | 0.07% | 0.02% | <0.01% |
| Mar 2026 | 98.4% | 1.2% | 0.29% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 98.5% | 1.2% | 0.24% | 0.07% | 0.02% | <0.01% |
| May 2026 | 98.5% | 1.2% | 0.24% | 0.06% | 0.02% | <0.01% |
| Jun 2026 | 98.5% | 1.2% | 0.2% | 0.06% | 0.02% | <0.01% |
| Jul 2026 | 98.6% | 1.2% | 0.2% | 0.05% | 0.01% | <0.01% |
| Aug 2026 | 98.5% | 1.2% | 0.24% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Higgidy and Poole's comparison changed over the last 12 months?
3 findings
- Higgidy was ahead of Poole's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Higgidy’s estimated Share of Search among pie brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Poole's’ estimated Share of Search among pie brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for pie brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Poole's worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Higgidy’s and Poole's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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