Brandwave

Headspace vs Medito:Which is more popular?

In September 2026, Headspace had more branded searches than Medito among meditation apps worldwide. Headspace had about 23,500 branded searches, while Medito had 4,400. Headspace made up 9.1% of all meditation app searches we track, and Medito accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about meditation apps, Headspace appeared in all five answers and Medito in three. Headspace was mentioned before Medito in every answer.

Among meditation apps worldwide in September 2026

Who do people search for more?

Headspace, about 5 searches for every 1 for Medito

Headspace 23.5K searchesMedito 4.4K searches

Who does AI mention more?

Headspace, mentioned in every answer we collected

Headspace in 5 of 5Medito in 3 of 5

Who does AI recommend more?

Headspace, named ahead of Medito in every answer

Headspace first in 5Medito never first

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Headspace appeared in all five answers. Medito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Headspace was listed before Medito in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Headspace or Medito more popular in search?

This chart shows how often people search Google for Headspace and Medito by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.

Headspace and Medito among meditation apps worldwide, by month

Share of searches by month for Headspace, Medito. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the Headspace and Medito comparison changed over the last 12 months?

3 findings
  • Headspace was ahead of Medito in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Headspace’s share of searches among meditation apps worldwide moved from 14.1% to 9.1%, and its estimated monthly branded searches moved from 30.7K to 23.5K.
  • Across the 12 months ending September 2026, Medito’s share of searches among meditation apps worldwide moved from 3% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for meditation apps worldwide in September 2026?

2 changes
  1. In September 2026, Medito lost share of searches among meditation apps worldwide, from 6.1% to 1.7%.

  2. In September 2026, Headspace lost share of searches among meditation apps worldwide, from 11.4% to 9.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Headspace’s and Medito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Headspace

2 branded search terms

  • headspace app
  • headspace meditation

Medito

1 branded search term

  • medito

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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