Brandwave

Haribo vs Tootsie Pops:Which is searched more?

In September 2026, Haribo had more branded searches than Tootsie Pops among lolly brands worldwide. Haribo had about 450,000 branded searches, while Tootsie Pops had 33,100. Haribo made up 20.3% of all lolly brand searches we track, and Tootsie Pops accounted for 1.5%. These are worldwide searches for English-language branded terms.

Share of searches among lolly brands worldwide in September 2026Is Haribo or Tootsie Pops more popular in search?
Haribo20.3%450K searches
vs
Tootsie Pops1.5%33.1K searches

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Is Haribo or Tootsie Pops more popular in search?

Compare the lolly and confectionery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haribo and Tootsie Pops among lolly brands worldwide, by month

Share of searches by month for Haribo, Tootsie Pops. The figures are in the table below the chart.

View monthly share of searches table
MonthAllensHariboSkittlesChupa ChupsJolly RancherMentosTootsie PopsDum-Dums
Oct 202517.5%26.1%21.3%14.3%9.5%7.8%1.9%1.6%
Nov 202519.7%24%19.7%16.1%8.8%8.8%1.8%1.2%
Dec 202520.4%24.9%20.4%13.6%9.1%9.1%1.5%1%
Jan 202620.4%25%20.4%13.7%9.1%9.1%1.2%1%
Feb 202617.7%26.4%21.6%14.4%9.6%7.9%1.3%1.1%
Mar 202626.9%22%18%14.7%8%8%1.3%0.89%
Apr 202632%21.4%17.5%11.7%7.8%7.8%1.1%0.86%
May 202627.7%22.7%18.6%12.4%8.3%8.3%1.1%0.92%
Jun 202630.5%20.4%16.7%13.7%7.5%9.1%1.2%0.82%
Jul 202626.4%21.6%17.7%14.5%7.9%9.7%1.3%0.87%
Aug 202624.9%20.4%20.4%13.6%9.1%9.1%1.5%1%
Sep 202624.9%20.3%20.3%13.6%9.1%9.1%1.5%1.2%

How has the Haribo and Tootsie Pops comparison changed over the last 12 months?

3 findings
  • Haribo was ahead of Tootsie Pops in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands worldwide moved from 26.1% to 20.3%, and its estimated monthly branded searches moved from 673K to 450K.
  • Across the 12 months ending September 2026, Tootsie Pops’ share of searches among lolly brands worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for lolly brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  2. Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haribo’s and Tootsie Pops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

1 branded search term

  • haribo

Tootsie Pops

1 branded search term

  • tootsie pops

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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