Brandwave

Happier vs Waking Up:Which is more popular?

In September 2026, Waking Up had more branded searches than Happier among meditation apps worldwide. Waking Up had about 6,600 branded searches, while Happier had 4,400. Waking Up made up 2.5% of all meditation app searches we track, and Happier accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about meditation apps, Waking Up appeared in three of the five answers and Happier in none.

Among meditation apps worldwide in September 2026

Who do people search for more?

Waking Up, about 50% more searches than Happier

Waking Up 6.6K searchesHappier 4.4K searches

Who does AI mention more?

Waking Up, mentioned in 3 of 5 answers, Happier in 0

Waking Up in 3 of 5Happier in 0 of 5

Who does AI recommend more?

Waking Up, the only one of the two named

Waking Up first in 3Happier never named

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Top meditation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waking Up was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Happier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Calm2nd
  3. Insight Timer3rd
  4. Waking Up4th
  5. Healthy Minds Program5th
  6. Medito6th
  7. Smiling Mind7th
  8. Balance8th
  9. BetterSleep–
  10. Happier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Insight Timer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waking Up3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healthy Minds Program3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smiling Mind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Balance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterSleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Happier or Waking Up more popular in search?

This chart shows how often people search Google for Happier and Waking Up by name. Each line represents a brand's share of searches for all ten meditation apps we track, month by month, from English-language searches worldwide.

Happier and Waking Up among meditation apps worldwide, by month

Share of searches by month for Waking Up, Happier. The figures are in the table below the chart.

View monthly share of searches table
MonthCalmInsight TimerBetterSleepHeadspaceSmiling MindWaking UpHappierMeditoHealthy Minds ProgramBalance
Oct 202524.6%29.3%12.4%14.1%6.8%3%5.2%3%0.6%0.93%
Nov 202526.4%31.2%8.9%12.7%7.3%3.2%5.4%3.2%0.64%0.92%
Dec 202531.1%25.6%10.8%12.2%5.9%3.9%6.2%2.6%0.63%1.1%
Jan 202632.2%31.2%8.6%10%4.7%3.8%5.2%2.6%0.74%1%
Feb 202636.7%24.7%8%11.3%6.5%2.9%6.5%1.9%0.57%0.89%
Mar 202636.3%25.3%7.4%10.5%9%3.3%4.5%2.2%0.77%0.7%
Apr 202626%28.1%9.7%14.3%8%3.5%5.1%3.5%0.86%0.85%
May 202623.2%28.3%9.9%17.6%6.6%3.6%6.7%2.4%0.88%0.8%
Jun 202622.8%29%11.5%14.5%7.7%2.8%5.2%5.1%0.67%0.68%
Jul 202624.1%29.4%13.2%13.9%4.8%3.9%5.9%3.2%0.77%0.78%
Aug 202623.6%27.7%13.7%11.4%9.2%3.3%3.7%6.1%0.66%0.54%
Sep 202633.8%33.5%12.8%9.1%3.8%2.5%1.7%1.7%0.73%0.37%

How has the Happier and Waking Up comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Waking Up took it in September 2026.
  • Across the 12 months ending September 2026, Happier’s share of searches among meditation apps worldwide moved from 5.2% to 1.7%, and its estimated monthly branded searches moved from 11.3K to 4.4K.
  • Across the 12 months ending September 2026, Waking Up’s share of searches among meditation apps worldwide moved from 3% to 2.5%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for meditation apps worldwide in September 2026?

2 changes
  1. In September 2026, Happier lost share of searches among meditation apps worldwide, from 3.7% to 1.7%.

  2. In September 2026, Waking Up lost share of searches among meditation apps worldwide, from 3.3% to 2.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Happier’s and Waking Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Happier

3 branded search terms

  • 10 percent happier
  • happier meditation
  • ten percent happier

Waking Up

1 branded search term

  • waking up app

How the Brand Demand Index is measured

Other head-to-heads among meditation apps

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