Brandwave

Halo Collar vs TrackiPet:Which is more popular?

In October 2026, Halo Collar had more branded searches than TrackiPet among pet GPS tracker brands worldwide. Halo Collar had about 60,500 branded searches, while TrackiPet had 4,880. Halo Collar made up 13.6% of all pet GPS tracker brand searches we track, and TrackiPet accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about pet GPS tracker brands, Halo Collar appeared in one of the five answers and TrackiPet in none.

Among pet GPS tracker brands worldwide in October 2026

Who do people search for more?

Halo Collar, about 12 searches for every 1 for TrackiPet

Halo Collar 60.5K searchesTrackiPet 4.9K searches

Who does AI mention more?

Halo Collar, mentioned in 1 of 5 answers, TrackiPet in 0

Halo Collar in 1 of 5TrackiPet in 0 of 5

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Top pet GPS tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Halo Collar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TrackiPet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tractive1st
  2. Fi2nd
  3. Garmin3rd
  4. Pawfit4th
  5. Apple AirTag5th
  6. Halo Collar6th
  7. SpotOn–
  8. TrackiPet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirTag3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pawfit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halo Collar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SpotOn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrackiPet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet GPS tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Halo Collar or TrackiPet more popular in search?

This chart shows how often people search Google for Halo Collar and TrackiPet by name. Each line represents a brand's share of searches for all eight pet GPS tracker brands we track, month by month, from English-language searches worldwide.

Halo Collar and TrackiPet among pet GPS tracker brands worldwide, by month

Share of searches by month for Halo Collar, TrackiPet. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirTagHalo CollarFiGarminTractiveSpotOnTrackiPetPawfit
Nov 202576.1%6.8%7.3%3.6%3.3%1.2%0.91%0.77%
Dec 202575.7%5.6%8.8%3.5%3.6%1%1.3%0.62%
Jan 202679.3%4.8%6.7%2.8%3.8%1.1%1.1%0.54%
Feb 202669.1%9.3%8.7%3.6%5.1%1.7%1.7%0.85%
Mar 202668.7%11.3%8%2.9%4.8%2%1.6%0.69%
Apr 202665.5%13.2%8.2%3.2%4.7%2.9%1.6%0.8%
May 202673.9%9.9%6.7%2.2%3.5%2.2%0.98%0.6%
Jun 202672.8%9.8%8.1%2.2%3.9%1.7%0.97%0.6%
Jul 202675.8%8.3%7.2%2.4%3.1%1.5%1%0.62%
Aug 202676.6%8.4%6%3%2.9%1.5%0.85%0.76%
Sep 202672.3%9.7%6.9%4.1%3.3%1.8%0.98%0.89%
Oct 202667.9%13.6%6.5%4.2%3.5%2.4%1.1%0.83%

How has branded search for Halo Collar and TrackiPet changed worldwide over the last 12 months?

3 findings

How did search popularity change for pet GPS tracker brands worldwide in October 2026?

1 change
  1. In October 2026, Halo Collar gained share of searches among pet GPS tracker brands worldwide, from 9.7% to 13.6%.

How are Halo Collar’s and TrackiPet’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Halo Collar’s and TrackiPet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Halo Collar

1 branded search term

  • halo collar

TrackiPet

2 branded search terms

  • trackipet
  • trackipet dog tracker

How the Brand Demand Index is measured

Other head-to-heads among pet GPS tracker brands

Creator with pink hair and a pink jacket

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