Brandwave

Gunn & Moore vs MRF:Which is more popular?

In September 2026, MRF had more branded searches than Gunn & Moore among cricket bat brands worldwide. MRF had about 18,100 branded searches, while Gunn & Moore had 4,800. MRF made up 18.3% of all cricket bat brand searches we track, and Gunn & Moore accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about cricket bat brands, Gunn & Moore appeared in three of the five answers and MRF in two. Gunn & Moore and MRF were each mentioned first in one of the two answers that named either.

Among cricket bat brands worldwide in September 2026

Who do people search for more?

MRF, about 4 searches for every 1 for Gunn & Moore

MRF 18.1K searchesGunn & Moore 4.8K searches

Who does AI mention more?

Gunn & Moore, mentioned in 3 of 5 answers, MRF in 2

Gunn & Moore in 3 of 5MRF in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gunn & Moore first in 1MRF first in 1

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Top cricket bat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gunn & Moore was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MRF was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gunn & Moore and MRF were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. Kookaburra2nd
  3. SS Cricket3rd
  4. Gunn & Moore4th
  5. MRF5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SS Cricket4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gunn & Moore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MRF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cricket bat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gunn & Moore or MRF more popular in search?

This chart shows how often people search Google for Gunn & Moore and MRF by name. Each line represents a brand's share of searches for all five cricket bat brands we track, month by month, from English-language searches worldwide.

Gunn & Moore and MRF among cricket bat brands worldwide, by month

Share of searches by month for MRF, Gunn & Moore. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsMRFSS CricketGunn & Moore
Oct 202538.8%25.6%17.2%13.4%5%
Nov 202540.6%26.3%14.4%13%5.7%
Dec 202541.9%23.9%16%13%5.3%
Jan 202640.2%23.5%19.2%12.4%4.6%
Feb 202639.3%23%18.8%14.4%4.5%
Mar 202646.1%17.6%21.5%11%3.8%
Apr 202640.3%20.7%25.3%9.5%4.1%
May 202644.2%17.6%26.3%8.1%3.8%
Jun 202639.7%18.9%28.3%8%5.1%
Jul 202641.7%19.8%24.1%9.2%5.2%
Aug 202642.8%22.4%18.4%10.4%6%
Sep 202638%27.4%18.3%11.5%4.8%

How has the Gunn & Moore and MRF comparison changed over the last 12 months?

3 findings
  • MRF was ahead of Gunn & Moore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket bat brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 6.5K to 4.8K.
  • Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide moved from 17.2% to 18.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for cricket bat brands worldwide in September 2026?

2 changes
  1. In September 2026, Gunn & Moore lost share of searches among cricket bat brands worldwide, from 6% to 4.8%.

  2. MRF’s share of searches among cricket bat brands worldwide has lost ground for 3 months in a row, from 28.3% to 18.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gunn & Moore’s and MRF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gunn & Moore

2 branded search terms

  • gm cricket
  • gunn moore

MRF

1 branded search term

  • mrf bat

How the Brand Demand Index is measured

Other head-to-heads among cricket bat brands

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