Brandwave

How popular isMRF?

In September 2026, people searched for MRF by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 18.3% of all global cricket bat brand searches, placing MRF third out of five brands. When we asked both ChatGPT and Google AI Overviews about cricket bat brands, MRF appeared in two of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

MRF is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. KookaburraShare of searches 38%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Gray-NicollsShare of searches 27.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MRFShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SS CricketShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Gunn & MooreShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MRF website (opens in a new tab)

Follow MRF and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cricket bat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MRF was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MRF is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. Kookaburra2nd
  3. SS Cricket3rd
  4. Gunn & Moore4th
  5. MRF5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SS Cricket4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gunn & Moore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MRF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cricket bat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cricket bat brands compete with MRF?

MRF against cricket bat brands worldwide, by month

Share of searches by month for Kookaburra, Gray-Nicolls, MRF, SS Cricket, Gunn & Moore. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsMRFSS CricketGunn & Moore
Oct 202538.8%25.6%17.2%13.4%5%
Nov 202540.6%26.3%14.4%13%5.7%
Dec 202541.9%23.9%16%13%5.3%
Jan 202640.2%23.5%19.2%12.4%4.6%
Feb 202639.3%23%18.8%14.4%4.5%
Mar 202646.1%17.6%21.5%11%3.8%
Apr 202640.3%20.7%25.3%9.5%4.1%
May 202644.2%17.6%26.3%8.1%3.8%
Jun 202639.7%18.9%28.3%8%5.1%
Jul 202641.7%19.8%24.1%9.2%5.2%
Aug 202642.8%22.4%18.4%10.4%6%
Sep 202638%27.4%18.3%11.5%4.8%

  1. 1.Kookaburra

    38%

    Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -4.8 points.

  2. 2.Gray-Nicolls

    27.4%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.

  3. 3.MRF

    18.3%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.SS Cricket

    11.5%

    Held 4th. 11.4K estimated branded searches, -9.5% vs prior month. Share +1.1 points.

  5. 5.Gunn & Moore

    4.8%

    Held 5th. 4.8K estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between MRF and its closest rivals

Every comparison with MRF

4 comparisons

How has branded search demand for MRF changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MRF worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide increased from 17.2% to 18.3%.
  • Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide peaked at 28.3% in June 2026 and was lowest at 14.4% in November 2025.

How did search popularity change for cricket bat brands worldwide in September 2026?

5 changes

  1. In September 2026, Gray-Nicolls gained share of searches among cricket bat brands worldwide, from 22.4% to 27.4%.

  2. In September 2026, SS Cricket gained share of searches among cricket bat brands worldwide, from 10.4% to 11.5%.

  3. In September 2026, Kookaburra lost share of searches among cricket bat brands worldwide, from 42.8% to 38%.

  4. In September 2026, Gunn & Moore lost share of searches among cricket bat brands worldwide, from 6% to 4.8%.

  5. MRF’s share of searches among cricket bat brands worldwide has lost ground for 3 months in a row, from 28.3% to 18.3% in September 2026.

How are MRF’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MRF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mrf bat

Do you work for MRF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MRF your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free