Brandwave

Gray-Nicolls vs MRF:Which is more popular?

In September 2026, Gray-Nicolls had more branded searches than MRF among cricket bat brands worldwide. Gray-Nicolls had about 27,100 branded searches, while MRF had 18,100. Gray-Nicolls made up 27.4% of all cricket bat brand searches we track, and MRF accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about cricket bat brands, Gray-Nicolls appeared in all five answers and MRF in two. Gray-Nicolls was mentioned before MRF in every answer.

Among cricket bat brands worldwide in September 2026

Who do people search for more?

Gray-Nicolls, about 50% more searches than MRF

Gray-Nicolls 27.1K searchesMRF 18.1K searches

Who does AI mention more?

Gray-Nicolls, mentioned in every answer we collected

Gray-Nicolls in 5 of 5MRF in 2 of 5

Who does AI recommend more?

Gray-Nicolls, named ahead of MRF in every answer

Gray-Nicolls first in 4MRF never first

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Top cricket bat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gray-Nicolls appeared in all five answers. MRF was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gray-Nicolls was listed before MRF in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. Kookaburra2nd
  3. SS Cricket3rd
  4. Gunn & Moore4th
  5. MRF5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SS Cricket4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gunn & Moore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MRF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cricket bat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gray-Nicolls or MRF more popular in search?

This chart shows how often people search Google for Gray-Nicolls and MRF by name. Each line represents a brand's share of searches for all five cricket bat brands we track, month by month, from English-language searches worldwide.

Gray-Nicolls and MRF among cricket bat brands worldwide, by month

Share of searches by month for Gray-Nicolls, MRF. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsMRFSS CricketGunn & Moore
Oct 202538.8%25.6%17.2%13.4%5%
Nov 202540.6%26.3%14.4%13%5.7%
Dec 202541.9%23.9%16%13%5.3%
Jan 202640.2%23.5%19.2%12.4%4.6%
Feb 202639.3%23%18.8%14.4%4.5%
Mar 202646.1%17.6%21.5%11%3.8%
Apr 202640.3%20.7%25.3%9.5%4.1%
May 202644.2%17.6%26.3%8.1%3.8%
Jun 202639.7%18.9%28.3%8%5.1%
Jul 202641.7%19.8%24.1%9.2%5.2%
Aug 202642.8%22.4%18.4%10.4%6%
Sep 202638%27.4%18.3%11.5%4.8%

How has the Gray-Nicolls and MRF comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: MRF took it in March 2026, Gray-Nicolls took it in August 2026.
  • Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among cricket bat brands worldwide moved from 25.6% to 27.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide moved from 17.2% to 18.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for cricket bat brands worldwide in September 2026?

2 changes

  1. In September 2026, Gray-Nicolls gained share of searches among cricket bat brands worldwide, from 22.4% to 27.4%.

  2. MRF’s share of searches among cricket bat brands worldwide has lost ground for 3 months in a row, from 28.3% to 18.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gray-Nicolls’ and MRF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gray-Nicolls

1 branded search term

  • gray nicolls

MRF

1 branded search term

  • mrf bat

How the Brand Demand Index is measured

Other head-to-heads among cricket bat brands

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