Brandwave

Guitar Rig vs Helix Native:Which is more popular?

In October 2026, Guitar Rig had more branded searches than Helix Native among guitar amp simulators worldwide. Guitar Rig had about 18,100 branded searches, while Helix Native had 3,600. Guitar Rig made up 8.2% of all guitar amp simulator searches we track, and Helix Native accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, Guitar Rig and Helix Native each appeared in two of the five answers. Helix Native was mentioned before Guitar Rig in two out of three answers that named either.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

Guitar Rig, about 5 searches for every 1 for Helix Native

Guitar Rig 18.1K searchesHelix Native 3.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Guitar Rig in 2 of 5Helix Native in 2 of 5

Who does AI recommend more?

Helix Native, named ahead of Guitar Rig in 2 of 3 answers

Helix Native first in 2Guitar Rig first in 1

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guitar Rig was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Helix Native was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helix Native was listed before Guitar Rig in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Guitar Rig or Helix Native more popular in search?

This chart shows how often people search Google for Guitar Rig and Helix Native by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Guitar Rig and Helix Native among guitar amp simulators worldwide, by month

Share of searches by month for Guitar Rig, Helix Native. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for Guitar Rig and Helix Native changed worldwide over the last 12 months?

3 findings

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%.

  2. Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

How are Guitar Rig’s and Helix Native’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guitar Rig’s and Helix Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guitar Rig

1 branded search term

  • guitar rig

Helix Native

1 branded search term

  • helix native

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

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