Guitar amp simulators:Which are most popular?

Name: Guitar amp simulators: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Neural DSP was the most searched guitar amp simulator brand worldwide, accounting for 33.3% of all searches among the 12 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Neural DSP and Neural Amp Modeler showed up in every answer. Neural DSP was recommended most often, coming first in three out of five responses.

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Neural DSP and Neural Amp Modeler appeared every time. Neural DSP was recommended most often, coming first in three out of five answers. AmpliTube was second, and Neural Amp Modeler was third. BIAS FX, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Neural DSP	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Neural Amp Modeler	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
AmpliTube	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Guitar Rig	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Helix Native	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
TONEX	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
STL Tones	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BIAS FX	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Overloud	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nembrini Audio	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kuassa	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mercuriall	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kuassa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercuriall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar amp simulators

5 answers

Asked ChatGPT
“What's the best guitar amp simulator plugin?”
Asked ChatGPT
“Which amp sim should I use to record guitar at home?”
Asked ChatGPT
“What are the best amp sims for metal?”
Searched Google, AI Overview
“amp sim”
Searched Google, AI Overview
“guitar amp simulator”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which guitar amp simulators do people search for most?

This chart shows how often people search Google for each guitar amp simulator brand by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Share of searches among guitar amp simulators worldwide, by month

Month	Neural DSP	TONEX	AmpliTube	Neural Amp Modeler	Guitar Rig	STL Tones	BIAS FX	Helix Native	Overloud	Nembrini Audio	Kuassa	Mercuriall
Nov 2025	51.1%	17.2%	10.3%	6.9%	5.6%	2.5%	2.1%	2.1%	1.1%	0.61%	0.25%	0.25%
Dec 2025	51.9%	15.1%	12.8%	7%	5.7%	1.7%	2.1%	1.7%	0.93%	0.62%	0.26%	0.23%
Jan 2026	41.8%	18.1%	15.3%	8.4%	6.9%	2.5%	2.5%	2%	1.4%	0.59%	0.27%	0.22%
Feb 2026	36.1%	22%	16.1%	8.8%	7.2%	2.2%	2.6%	2.2%	1.2%	0.96%	0.29%	0.4%
Mar 2026	34.5%	21.1%	15.4%	10.3%	8.5%	2.5%	2.5%	2.1%	1.7%	0.91%	0.34%	0.27%
Apr 2026	44.8%	18.4%	13.4%	9%	6%	2.2%	1.8%	1.8%	1.2%	0.96%	0.24%	0.24%
May 2026	41.3%	20.7%	12.4%	10.2%	6.8%	2.5%	2%	1.7%	1.1%	0.9%	0.27%	0.22%
Jun 2026	31.5%	23.6%	14.1%	14.1%	7.7%	2.8%	1.9%	1.9%	1.2%	0.68%	0.25%	0.31%
Jul 2026	31.3%	19.1%	14%	20.9%	6.3%	2.3%	1.9%	1.9%	1%	0.8%	0.25%	0.25%
Aug 2026	34.9%	21.3%	12.8%	15.6%	7%	2.1%	1.7%	2.5%	0.93%	0.73%	0.23%	0.23%
Sep 2026	30.9%	28.2%	13.8%	11.3%	7.6%	2.3%	1.8%	1.8%	1%	0.79%	0.25%	0.25%
Oct 2026	33.3%	24.9%	14.9%	10%	8.2%	2.4%	2%	1.6%	1.3%	0.86%	0.27%	0.27%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Neural DSP	33.3%	74K	0%	+2.4 points
2, held 2nd	TONEX IK Multimedia	24.9%	55.3K	-18.2%	-3.3 points
3, held 3rd	AmpliTube IK Multimedia	14.9%	33.1K	0%	+1.1 points
4, held 4th	Neural Amp Modeler	10%	22.2K	-18.1%	-1.3 points
5, held 5th	Guitar Rig Native Instruments	8.2%	18.1K	0%	+0.6 points
6, held 6th	STL Tones	2.4%	5.4K	0%	+0.2 points
7, held 7th	BIAS FXPositive Grid	2%	4.4K	0%	+0.1 points
8, held 8th	Helix Native Line 6	1.6%	3.6K	-18.2%	-0.2 points
9, held 9th	Overloud	1.3%	2.9K	+20.8%	+0.3 points
10, held 10th	Nembrini Audio	0.86%	1.9K	0%	+0.1 points
11, held 11th	Kuassa	0.27%	590	0%	0 points
12, held 12th	Mercuriall	0.27%	590	0%	0 points

1.Neural DSP
33.3%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.TONEX
24.9%
Held 2nd. 55.3K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
3.AmpliTube
14.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.Neural Amp Modeler
10%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.3 points.
5.Guitar Rig
8.2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.STL Tones
2.4%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.BIAS FX
2%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Helix Native
1.6%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
9.Overloud
1.3%
Held 9th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
10.Nembrini Audio
0.86%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Kuassa
0.27%
Held 11th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
12.Mercuriall
0.27%
Held 12th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among guitar amp simulators worldwide?

12 brands

In October 2026, Neural DSP was the most searched among guitar amp simulator brands worldwide, with an estimated 74K branded searches, 33.3% of all searches for the 12 tracked by the Brandwave Brand Demand Index. TONEX is in 2nd place, 8.4 percentage points behind at 24.9%.

Global guitar amp simulators, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Neural DSP	51.1% → 33.3%	51.9%Dec 2025	30.9%Sep 2026	1st
TONEX	17.2% → 24.9%	28.2%Sep 2026	15.1%Dec 2025	2nd
AmpliTube	10.3% → 14.9%	16.1%Feb 2026	10.3%Nov 2025	3rd
Neural Amp Modeler	6.9% → 10%	20.9%Jul 2026	6.9%Nov 2025	4th
Guitar Rig	5.6% → 8.2%	8.5%Mar 2026	5.6%Nov 2025	5th
STL Tones	2.5% → 2.4%	2.8%Jun 2026	1.7%Dec 2025	6th
BIAS FX	2.1% → 2%	2.6%Feb 2026	1.7%Aug 2026	7th
Helix Native	2.1% → 1.6%	2.5%Aug 2026	1.6%Oct 2026	8th
Overloud	1.1% → 1.3%	1.7%Mar 2026	0.93%Aug 2026	9th
Nembrini Audio	0.61% → 0.86%	0.96%Apr 2026	0.59%Jan 2026	10th
Kuassa	0.25% → 0.27%	0.34%Mar 2026	0.23%Aug 2026	11th
Mercuriall	0.25% → 0.27%	0.4%Feb 2026	0.22%May 2026	12th

Each finding as a sentence

Across the 12 months ending October 2026, Neural DSP’s share of searches among guitar amp simulators worldwide decreased from 51.1% to 33.3%.
Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide increased from 17.2% to 24.9%.
Across the 12 months ending October 2026, AmpliTube’s share of searches among guitar amp simulators worldwide increased from 10.3% to 14.9%.
Across the 12 months ending October 2026, Neural Amp Modeler’s share of searches among guitar amp simulators worldwide increased from 6.9% to 10%.
Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide increased from 5.6% to 8.2%.
Across the 12 months ending October 2026, Neural DSP’s share of searches among guitar amp simulators worldwide peaked at 51.9% in December 2025 and was lowest at 30.9% in September 2026.
Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide peaked at 28.2% in September 2026 and was lowest at 15.1% in December 2025.
Across the 12 months ending October 2026, AmpliTube’s share of searches among guitar amp simulators worldwide peaked at 16.1% in February 2026 and was lowest at 10.3% in November 2025.
Across the 12 months ending October 2026, Neural Amp Modeler’s share of searches among guitar amp simulators worldwide peaked at 20.9% in July 2026 and was lowest at 6.9% in November 2025.
Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide peaked at 8.5% in March 2026 and was lowest at 5.6% in November 2025.
Across the 12 months ending October 2026, STL Tones’ share of searches among guitar amp simulators worldwide peaked at 2.8% in June 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending October 2026, STL Tones, BIAS FX, Helix Native, Overloud, Nembrini Audio, Kuassa and Mercuriall held steady: their share of searches among guitar amp simulators worldwide each moved less than 0.5 percentage points.

How did search popularity change for guitar amp simulators worldwide in October 2026?

8 changes

In October 2026, Neural DSP gained share of searches among guitar amp simulators worldwide, from 30.9% to 33.3%.
In October 2026, AmpliTube gained share of searches among guitar amp simulators worldwide, from 13.8% to 14.9%.
In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%.
In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.
In October 2026, Neural Amp Modeler lost share of searches among guitar amp simulators worldwide, from 11.3% to 10%.
Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.
Estimated monthly branded searches for BIAS FX worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in October 2026.
Estimated monthly branded searches for STL Tones worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in October 2026.

How are branded searches counted for guitar amp simulators?

13 search terms

Each brand's share of searches among guitar amp simulators comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.