Brandwave

AmpliTube vs Guitar Rig:Which is more popular?

In October 2026, AmpliTube had more branded searches than Guitar Rig among guitar amp simulators worldwide. AmpliTube had about 33,100 branded searches, while Guitar Rig had 18,100. AmpliTube made up 14.9% of all guitar amp simulator searches we track, and Guitar Rig accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, AmpliTube appeared in four of the five answers and Guitar Rig in two. AmpliTube was mentioned before Guitar Rig in every answer that named either.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

AmpliTube, about 83% more searches than Guitar Rig

AmpliTube 33.1K searchesGuitar Rig 18.1K searches

Who does AI mention more?

AmpliTube, mentioned in 4 of 5 answers, Guitar Rig in 2

AmpliTube in 4 of 5Guitar Rig in 2 of 5

Who does AI recommend more?

AmpliTube, named ahead of Guitar Rig in 4 of 4 answers

AmpliTube first in 4Guitar Rig never first

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AmpliTube was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Guitar Rig was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AmpliTube was listed before Guitar Rig in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is AmpliTube or Guitar Rig more popular in search?

This chart shows how often people search Google for AmpliTube and Guitar Rig by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

AmpliTube and Guitar Rig among guitar amp simulators worldwide, by month

Share of searches by month for AmpliTube, Guitar Rig. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for AmpliTube and Guitar Rig changed worldwide over the last 12 months?

3 findings
  • AmpliTube was ahead of Guitar Rig in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, AmpliTube’s share of searches among guitar amp simulators worldwide moved from 10.3% to 14.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide moved from 5.6% to 8.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, AmpliTube gained share of searches among guitar amp simulators worldwide, from 13.8% to 14.9%.

  2. In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%.

How are AmpliTube’s and Guitar Rig’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AmpliTube’s and Guitar Rig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmpliTube

1 branded search term

  • amplitube

Guitar Rig

1 branded search term

  • guitar rig

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

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