Brandwave

How popular isGuitar Rig?

In October 2026, people searched for Guitar Rig by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 8.2% of all global guitar amp simulator searches, placing Guitar Rig fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about guitar amp simulators, Guitar Rig appeared in two of the five answers and was the fourth most recommended of the 12.

Search and AI answers in October 2026

Guitar Rig is the fifth most searched of 12 competitors and the fourth most recommended in the AI answers we collected.

  1. Neural DSPShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TONEXShare of searches 24.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. AmpliTubeShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Neural Amp ModelerShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Guitar RigShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guitar Rig was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Guitar Rig is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Guitar Rig compared with other guitar amp simulators worldwide?

Guitar Rig against guitar amp simulators worldwide, by month

Share of searches by month for Neural DSP, TONEX, AmpliTube, Neural Amp Modeler, Guitar Rig, STL Tones. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

  1. 1.Neural DSP

    33.3%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.TONEX

    24.9%

    Held 2nd. 55.3K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  3. 3.AmpliTube

    14.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Neural Amp Modeler

    10%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  5. 5.Guitar Rig

    8.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.STL Tones

    2.4%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.BIAS FX

    2%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Helix Native

    1.6%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Overloud

    1.3%

    Held 9th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

  10. 10.Nembrini Audio

    0.86%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Kuassa

    0.27%

    Held 11th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Mercuriall

    0.27%

    Held 12th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Guitar Rig and its closest rivals

Every comparison with Guitar Rig

11 comparisons

How has branded search demand for Guitar Rig changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Guitar Rig worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide increased from 5.6% to 8.2%.
  • Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide peaked at 8.5% in March 2026 and was lowest at 5.6% in November 2025.

How did search popularity change for guitar amp simulators worldwide in October 2026?

6 changes

  1. In October 2026, Neural DSP gained share of searches among guitar amp simulators worldwide, from 30.9% to 33.3%.

  2. In October 2026, AmpliTube gained share of searches among guitar amp simulators worldwide, from 13.8% to 14.9%.

  3. In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%.

  4. In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.

  5. In October 2026, Neural Amp Modeler lost share of searches among guitar amp simulators worldwide, from 11.3% to 10%.

  6. Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

How are Guitar Rig’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Guitar Rig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • guitar rig

How the Brand Demand Index is measured

Who owns Guitar Rig?

Guitar Rig is owned by Native Instruments. Brandwave also tracks Native Instruments, owned by the same company, worldwide.

Do you work for Guitar Rig? To request corrections or removal please contact us via our support page and we will be happy to assist.

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