Brandwave

Neural DSP vs TONEX:Which is more popular?

In October 2026, Neural DSP had more branded searches than TONEX among guitar amp simulators worldwide. Neural DSP had about 74,000 branded searches, while TONEX had 55,300. Neural DSP made up 33.3% of all guitar amp simulator searches we track, and TONEX accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, Neural DSP appeared in all five answers and TONEX in one. Neural DSP was mentioned before TONEX in every answer.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

Neural DSP, about 34% more searches than TONEX

Neural DSP 74K searchesTONEX 55.3K searches

Who does AI mention more?

Neural DSP, mentioned in every answer we collected

Neural DSP in 5 of 5TONEX in 1 of 5

Who does AI recommend more?

Neural DSP, named ahead of TONEX in every answer

Neural DSP first in 5TONEX never first

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neural DSP appeared in all five answers. TONEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neural DSP was listed before TONEX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Neural DSP or TONEX more popular in search?

This chart shows how often people search Google for Neural DSP and TONEX by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Neural DSP and TONEX among guitar amp simulators worldwide, by month

Share of searches by month for Neural DSP, TONEX. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for Neural DSP and TONEX changed worldwide over the last 12 months?

3 findings
  • Neural DSP was ahead of TONEX in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Neural DSP’s share of searches among guitar amp simulators worldwide moved from 51.1% to 33.3%, and its estimated monthly branded searches moved from 201K to 74K.
  • Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide moved from 17.2% to 24.9%, and its estimated monthly branded searches moved from 67.6K to 55.3K.

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, Neural DSP gained share of searches among guitar amp simulators worldwide, from 30.9% to 33.3%.

  2. In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.

How are Neural DSP’s and TONEX’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Neural DSP’s and TONEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neural DSP

1 branded search term

  • neural dsp

TONEX

2 branded search terms

  • tonex
  • tonex pedal

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

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