Brandwave

Neural Amp Modeler vs TONEX:Which is more popular?

In October 2026, TONEX had more branded searches than Neural Amp Modeler among guitar amp simulators worldwide. TONEX had about 55,300 branded searches, while Neural Amp Modeler had 22,200. TONEX made up 24.9% of all guitar amp simulator searches we track, and Neural Amp Modeler accounted for 10%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, Neural Amp Modeler appeared in all five answers and TONEX in one. Neural Amp Modeler was mentioned before TONEX in every answer.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

TONEX, about 2 searches for every 1 for Neural Amp Modeler

TONEX 55.3K searchesNeural Amp Modeler 22.2K searches

Who does AI mention more?

Neural Amp Modeler, mentioned in every answer we collected

Neural Amp Modeler in 5 of 5TONEX in 1 of 5

Who does AI recommend more?

Neural Amp Modeler, named ahead of TONEX in every answer

Neural Amp Modeler first in 5TONEX never first

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neural Amp Modeler appeared in all five answers. TONEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neural Amp Modeler was listed before TONEX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Neural Amp Modeler or TONEX more popular in search?

This chart shows how often people search Google for Neural Amp Modeler and TONEX by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Neural Amp Modeler and TONEX among guitar amp simulators worldwide, by month

Share of searches by month for TONEX, Neural Amp Modeler. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for Neural Amp Modeler and TONEX changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Neural Amp Modeler took it in July 2026, TONEX took it in August 2026.
  • Across the 12 months ending October 2026, Neural Amp Modeler’s share of searches among guitar amp simulators worldwide moved from 6.9% to 10%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide moved from 17.2% to 24.9%, and its estimated monthly branded searches moved from 67.6K to 55.3K.

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.

  2. In October 2026, Neural Amp Modeler lost share of searches among guitar amp simulators worldwide, from 11.3% to 10%.

How are Neural Amp Modeler’s and TONEX’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Neural Amp Modeler’s and TONEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neural Amp Modeler

1 branded search term

  • neural amp modeler

TONEX

2 branded search terms

  • tonex
  • tonex pedal

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

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