Brandwave

Guitar Rig vs TONEX:Which is more popular?

In October 2026, TONEX had more branded searches than Guitar Rig among guitar amp simulators worldwide. TONEX had about 55,300 branded searches, while Guitar Rig had 18,100. TONEX made up 24.9% of all guitar amp simulator searches we track, and Guitar Rig accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, Guitar Rig appeared in two of the five answers and TONEX in one. Guitar Rig was mentioned before TONEX in every answer that named either.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

TONEX, about 3 searches for every 1 for Guitar Rig

TONEX 55.3K searchesGuitar Rig 18.1K searches

Who does AI mention more?

Guitar Rig, mentioned in 2 of 5 answers, TONEX in 1

Guitar Rig in 2 of 5TONEX in 1 of 5

Who does AI recommend more?

Guitar Rig, named ahead of TONEX in 2 of 2 answers

Guitar Rig first in 2TONEX never first

Follow Guitar Rig vs TONEX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guitar Rig was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TONEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Guitar Rig was listed before TONEX in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Guitar Rig or TONEX more popular in search?

This chart shows how often people search Google for Guitar Rig and TONEX by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

Guitar Rig and TONEX among guitar amp simulators worldwide, by month

Share of searches by month for TONEX, Guitar Rig. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for Guitar Rig and TONEX changed worldwide over the last 12 months?

3 findings
  • TONEX was ahead of Guitar Rig in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Guitar Rig’s share of searches among guitar amp simulators worldwide moved from 5.6% to 8.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending October 2026, TONEX’s share of searches among guitar amp simulators worldwide moved from 17.2% to 24.9%, and its estimated monthly branded searches moved from 67.6K to 55.3K.

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, Guitar Rig gained share of searches among guitar amp simulators worldwide, from 7.6% to 8.2%.

  2. In October 2026, TONEX lost share of searches among guitar amp simulators worldwide, from 28.2% to 24.9%.

How are Guitar Rig’s and TONEX’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Guitar Rig’s and TONEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guitar Rig

1 branded search term

  • guitar rig

TONEX

2 branded search terms

  • tonex
  • tonex pedal

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free