Brandwave

GoCardless vs Shopify Payments:Which is more popular?

In September 2026, GoCardless had more branded searches than Shopify Payments among payment processors worldwide. GoCardless had about 140,000 branded searches, while Shopify Payments had 12,100. GoCardless made up 0.49% of all payment processor searches we track, and Shopify Payments accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about payment processors, GoCardless and Shopify Payments each appeared in one of the five answers. GoCardless and Shopify Payments were each mentioned first in one of the two answers that named either.

Among payment processors worldwide in September 2026

Who do people search for more?

GoCardless, about 12 searches for every 1 for Shopify Payments

GoCardless 140K searchesShopify Payments 12.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

GoCardless in 1 of 5Shopify Payments in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

GoCardless first in 1Shopify Payments first in 1

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GoCardless and Shopify Payments were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GoCardless and Shopify Payments were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. Airwallex–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is GoCardless or Shopify Payments more popular in search?

This chart shows how often people search Google for GoCardless and Shopify Payments by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

GoCardless and Shopify Payments among payment processors worldwide, by month

Share of searches by month for GoCardless, Shopify Payments. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the GoCardless and Shopify Payments comparison changed over the last 12 months?

3 findings

How did search popularity change for payment processors worldwide in September 2026?

1 change

  1. In September 2026, Shopify Payments fell from 11th to 12th among payment processors worldwide.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using GoCardless’ and Shopify Payments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoCardless

13 branded search terms

  • direct debit gocardless
  • gocardless
  • gocardless app
  • gocardless charge
  • gocardless charges
  • gocardless dd
  • gocardless direct debit
  • gocardless fees
  • gocardless open banking
  • gocardless payment
  • gocardless payments
  • gocardless prime
  • gocardless transaction

Shopify Payments

1 branded search term

  • shopify payments

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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